Share this article
Premier League Considering Partnership With NFT Crypto Platform: Report
The U.K.’s top soccer league is also set to investigate the growing links between Premier League clubs and crypto companies.
Updated May 11, 2023, 4:11 p.m. Published Nov 30, 2021, 4:39 p.m.
The English Premier League is said to be considering a partnership with a cryptocurrency platform that provides non-fungible tokens (NFT), according to The Times.
Minutes of the most recent meeting between the Premier League and fan representatives reveal the league is considering getting involved in NFTs, with sources saying the League’s approach will be “slow and cautious,” and different from the fan engagement model provided by a platform such as Socios, The Times reported Monday.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Several Premier League teamshave launched tokens on the Socios platform, which fans can purchase to receive prizes, access special experiences or vote on minor club decisions.
The Premier League may instead be looking to follow in the footsteps of Spain’s La Liga, which partnered with French digital soccer collectibles platform Sorare in September to offer NFTs of all players in the league for fans to trade and play in fantasy tournaments.
Across the pond in the U.S. , the National Basketball Association and National Football League both have deals to create officially licensed NFTs through Dapper Labs, while Major League Baseball has partnered with Topps.
Investigating crypto’s ties to the Premier League
The minutes of the recent meeting also reveal the Premier League will investigate the growing links between Premier League clubs and crypto companies, with Chief Executive Richard Masters “committed to looking into the issue.”
Watford’s official shirt sponsor is crypto betting firm Stake.com, which also includes the dogecoin logo adorning the players’ shirt sleeves. Meanwhile, Southampton’s training uniform is sponsored by educational side Learn Crypto, which itself is partly funded by Watford’s previous sponsor, crypto-friendly online betting platform Sportsbet.io. Crypto exchange CoinJar is also one of the sponsors of Brentford.
Fan representatives have expressed concern that the visibility of such companies around Premier League clubs will draw fans to invest in crypto and lead them to lose their money. The representatives say the industry is unregulated and therefore lacks consumer protection.
It is possible that crypto companies will fill the void following the pending ban on gambling companies sponsoring Premier League clubs’ shirts.
More For You
L1 tokens broadly underperformed in 2025 despite a backdrop of regulatory and institutional wins. Explore the key trends defining ten major blockchains below.
What to know:
2025 was defined by a stark divergence: structural progress collided with stagnant price action. Institutional milestones were reached and TVL increased across most major ecosystems, yet the majority of large-cap Layer-1 tokens finished the year with negative or flat returns.
This report analyzes the structural decoupling between network usage and token performance. We examine 10 major blockchain ecosystems, exploring protocol versus application revenues, key ecosystem narratives, mechanics driving institutional adoption, and the trends to watch as we head into 2026.
More For You
Coinbase agrees to buy The Clearing Company to deepen prediction markets push
The deal brings a team with specialized experience building event-based trading systems, including veterans from Polymarket and Kalshi.
What to know:
- Coinbase is acquiring The Clearing Company, a startup with experience in prediction markets, to help grow its newly introduced platform.
- The deal brings in a team with specialized experience building event-based trading systems, including veterans from Polymarket and Kalshi.
- The acquisition is part of Coinbase's plan to become an "Everything Exchange", offering a wide range of trading options, including novel cryptocurrencies, perpetual futures contracts, stocks, and prediction markets.
Top Stories
