Share this article
Premier League Considering Partnership With NFT Crypto Platform: Report
The U.K.’s top soccer league is also set to investigate the growing links between Premier League clubs and crypto companies.
Updated May 11, 2023, 4:11 p.m. Published Nov 30, 2021, 4:39 p.m.
Make us preferred on Google
The English Premier League is said to be considering a partnership with a cryptocurrency platform that provides non-fungible tokens (NFT), according to The Times.
Minutes of the most recent meeting between the Premier League and fan representatives reveal the league is considering getting involved in NFTs, with sources saying the League’s approach will be “slow and cautious,” and different from the fan engagement model provided by a platform such as Socios, The Times reported Monday.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Several Premier League teamshave launched tokens on the Socios platform, which fans can purchase to receive prizes, access special experiences or vote on minor club decisions.
The Premier League may instead be looking to follow in the footsteps of Spain’s La Liga, which partnered with French digital soccer collectibles platform Sorare in September to offer NFTs of all players in the league for fans to trade and play in fantasy tournaments.
Across the pond in the U.S. , the National Basketball Association and National Football League both have deals to create officially licensed NFTs through Dapper Labs, while Major League Baseball has partnered with Topps.
Investigating crypto’s ties to the Premier League
The minutes of the recent meeting also reveal the Premier League will investigate the growing links between Premier League clubs and crypto companies, with Chief Executive Richard Masters “committed to looking into the issue.”
Watford’s official shirt sponsor is crypto betting firm Stake.com, which also includes the dogecoin logo adorning the players’ shirt sleeves. Meanwhile, Southampton’s training uniform is sponsored by educational side Learn Crypto, which itself is partly funded by Watford’s previous sponsor, crypto-friendly online betting platform Sportsbet.io. Crypto exchange CoinJar is also one of the sponsors of Brentford.
Fan representatives have expressed concern that the visibility of such companies around Premier League clubs will draw fans to invest in crypto and lead them to lose their money. The representatives say the industry is unregulated and therefore lacks consumer protection.
It is possible that crypto companies will fill the void following the pending ban on gambling companies sponsoring Premier League clubs’ shirts.
More For You
Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.
What to know:
Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.
The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.
More For You
XRP-linked Ripple rolls out treasury platform after $1 billion GTreasury deal
New product lets companies manage cash, stablecoins and tokenized funds in one system, cutting cross-border settlement times from days to seconds.
What to know:
- Ripple has launched Ripple Treasury, an enterprise platform that lets companies manage traditional cash and digital assets in one system, following its $1 billion acquisition of GTreasury.
- The service uses Ripple’s RLUSD stablecoin to move money across borders in three to five seconds, while integrating with existing treasury workflows to streamline liquidity and reduce idle capital.
- By connecting clients to overnight repo markets and tokenized money-market funds such as BlackRock’s BUIDL, Ripple aims to position itself as regulated institutional financial infrastructure rather than a crypto-only payments provider.
Top Stories
