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NFL Dabbles With NFT Ticket Collectibles on Polygon
The league is exploring NFT ticketing through the launch of its “Virtual Commemorative Ticket” collection on the Polygon blockchain.
By Eli Tan
Updated May 11, 2023, 7:05 p.m. Published Nov 18, 2021, 7:01 p.m.
The NFL is experimenting with non-fungible tokens (NFTs).
The league said it’s pairing tickets purchased at select games with “Virtual Commemorative Tickets” sent as NFTs to eligible Ticketmaster walletshttps://help.ticketmaster.com/s/article/What-is-a-Digital-Wallet?language=en_US, according to a press release.
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The league also released its first batch of commemorative NFTs through Ticketmaster and Polygon on Thursday, which include 125 different collectibles for each of the league’s 32 teams.
Very interesting to see the subtle design differences on these virtual stubs. I wonder how much say the teams had? (compressed for Twitter) pic.twitter.com/G9x22Eoomb
— ✏️Jacob Feldman (@JacobFeldman4) November 18, 2021
A source with the league told CoinDesk that the NFL is “experimenting and trying different things to gauge consumer reaction.”
The NFL partnered with Dapper Labs in September with plans to create its own NFT collectible marketplace on the Flow blockchain, similar to the company’s NBA Top Shot product. The marketplace is expected to be released during the current NFL regular season, which wraps on Jan. 9.
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