Share this article
New England Patriots Partner With Fan Token Site Socios
The NFL team is dabbling with something that had been a European football phenomenon until now.
By Eli Tan
Updated May 11, 2023, 5:47 p.m. Published Nov 12, 2021, 4:53 p.m.
The New England Patriots are partnering with Socios in a deal that could lead to the National Football League’s first fan token.
The U.S. football team announced Friday it made the first NFL deal with Socios, a platform with an established presence in the European soccer world. Big-name clubs including Juventus, Paris Saint-Germain and FC Barcelona all have their own tokens on the site.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Socios made its foray into the American sports market in October when it announced partnerships with 24 National Basketball Association (NBA) teams. However, U.S. securities laws are seen to be a potential hurdle for tokens promising rewards for sports superfans, along with league-wide partnership implications. No such tokens have yet to launch in any of the major U.S. sports leagues.
“‘Patriots Fan Predictions, presented by Socios.com,’ will reward New England fans with prizes for correctly answering five matchup-related questions during each week of the [football] season on Patriots.com and the Patriots mobile app,” was as much as a Friday press release would specify.
Read more: Fan Token Platform Chiliz Plans to Splash $50M on Expansion Into US Sports Leagues
The deal with Kraft Sports + Entertainment also includes Socios’ first partnership with Major League Soccer (MLS). Robert Kraft is the owner of both the New England Patriots and New England Revolution soccer team.
, the crypto token that powers the Socios platform, jumped sharply on the news, according to data from CoinGecko.
More For You
L1 tokens broadly underperformed in 2025 despite a backdrop of regulatory and institutional wins. Explore the key trends defining ten major blockchains below.
What to know:
2025 was defined by a stark divergence: structural progress collided with stagnant price action. Institutional milestones were reached and TVL increased across most major ecosystems, yet the majority of large-cap Layer-1 tokens finished the year with negative or flat returns.
This report analyzes the structural decoupling between network usage and token performance. We examine 10 major blockchain ecosystems, exploring protocol versus application revenues, key ecosystem narratives, mechanics driving institutional adoption, and the trends to watch as we head into 2026.
More For You
Coinbase agrees to buy The Clearing Company to deepen prediction markets push
The deal brings a team with specialized experience building event-based trading systems, including veterans from Polymarket and Kalshi.
What to know:
- Coinbase is acquiring The Clearing Company, a startup with experience in prediction markets, to help grow its newly introduced platform.
- The deal brings in a team with specialized experience building event-based trading systems, including veterans from Polymarket and Kalshi.
- The acquisition is part of Coinbase's plan to become an "Everything Exchange", offering a wide range of trading options, including novel cryptocurrencies, perpetual futures contracts, stocks, and prediction markets.
Top Stories
