Share this article
Apple CEO Tim Cook Reveals He Owns Crypto but Has No Plans to Buy It for the Company
Cook also said Apple has no immediate plans to accept payments in cryptocurrency.
By Brandy Betz
Updated May 11, 2023, 7:04 p.m. Published Nov 9, 2021, 10:49 p.m.
Apple CEO Tim Cook has disclosed that he owns cryptocurrency, but said the investment was from a “personal point of view” and not indicative of Apple having crypto ambitions.
- The comments came during the New York Times DealBook conference on Monday morning ET in a recorded interview with Andrew Ross Sorkin.
- Asked if he personally owns bitcoin or ether, Cook responded, “I do. I think it’s reasonable to own it as part of a diversified portfolio.”
- He continued, however, “I wouldn’t go invest in crypto [for Apple], not because I wouldn’t invest my own money, but because I don’t think people buy Apple stock to get exposure to crypto.” Cook went on to say Apple has no immediate plans to accept crypto payments.
- Cook’s crypto comments lit up Twitter discussions. MicroStrategy CEO Michael Saylor was among the voices weighing in and tweeted, “If Apple were to add support for Bitcoin to the iPhone and convert their treasury to a Bitcoin Standard, it would be worth at least a trillion dollars to their shareholders.”
- Apple doesn’t currently have any crypto products or services. Early this year, an Apple job posting showed that the payments unit was looking for a crypto-savvy person to lead partnership efforts.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Nasdaq, home of Coinbase, Strategy stocks, seeks 23-hour trading amid investor demand
Crypto's 24/7 trading has influenced investor expectations, with Nasdaq acknowledging that many of its clients are already active overnight.
What to know:
- Nasdaq plans to expand stock and exchange-traded product trading to 23 hours a day, five days a week, according to a filing.
- The move follows similar initiatives by the New York Stock Exchange and reflects growing global demand for extended market access.
- Always-on cryptocurrency trading has influenced investor expectations, with Nasdaq acknowledging that many of its clients are already active overnight.
Top Stories
