About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Requirements
šOptimize growth & retention strategies based on our current global fiat ecosystem šLead full-funnel user journeys: acquisition ā activation ā retention ā conversion šDrive multi-channel user acquisition (KOLs, social, SEO/ASO, referrals, communities) šSet up & track key metrics: CAC, LTV, retention, conversion, viral coefficient šRun rapid A/B tests, iterate growth models, and improve user quality šTailor strategies for local markets with deep user insights šCollaborate cross-functionally to bring strategies to life
Responsibilities
š8+ yrs in user growth/performance / digital marketing šGlobal market experience (MENA, LATAM, SEA, Africa, etc.) šStrong data mindset, familiar with growth tools & KPIs šInternet, Web3, or fintech background preferred šExcellent English communication; multilingual is a plus šAdaptable, entrepreneurial, and hands-on
If youāre passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.
