Ternio is a blockchain-based project created with the aim to solve the problems of the digital advertising market. In a complex and ever-evolving digital advertising environment, The general ecosystem and incentives in the industry are not aligned; Ternio brings a decentralized and verifiable solution to empower the advertisers to be able to verify spending through each intermediary and at the same time assures publishers to get paid on delivery instead of waiting for months.
Ternio is a multi-faceted blockchain network with an internal blockchain called Lexicon that employs immediate smart contracts to hold transactions of advertisements. Lexicon is the communication layer for fast data transfer. Then there is the Ternio blockchain for the TERN token. The communication layer is for transmitting transactional data back and forth to the advertisers, and the Ternio blockchain is used to settle payments for each of the publishers.
Lack of transparency is a big concern in the digital advertising industry. Ternio ensures absolute transparency of impressions, payments, and costs. Lexicon blockchain utilizes smart contracts that can be seen by the entire supply chain, maintaining transparency into the system. Moreover, Ternio has also been able to resolve blockchain scalability issues within the digital advertising ecosystem, a major problem preventing broader blockchain adoption.
Ternio gives advertisers a practical and scalable way to verify delivery, costs, and supply by maintaining an audit report that displays a breakdown of pricing and confirms the delivery of ads. Also, Ternio provides advertisers independent transactional information for all the purchase data by providing them with programmatic invoices. Ternio can be easily integrated with any existing ad exchange and has the built-in functionality to communicate with other blockchain implementations within decentralized third-party applications.
TERN is the native utility token of the Ternio platform. The token holders can trade TERN for other services or hold on to them within their wallets. Users can also cash out anytime in exchange for a tangible currency.
