GameStop, the iconic video game retailer, has undergone a remarkable transformation from a traditional brick-and-mortar business to a notable player in the cryptocurrency space. Symbolized by GME, the company gained widespread attention in 2021 during the meme stock frenzy, and has since ventured into blockchain technology, including the launch of its own cryptocurrency token.

GME Token Overview

The GameStop (GME) token, available at gamestop-coin.vip, is an ERC-20 token built on the Ethereum blockchain. The token has a circulating supply of 411.3 billion GME, contributing to a market capitalization of about $22.7 million. The total maximum supply is capped at 420.69 billion GME tokens.

GameStop's NFT Marketplace Journey

In July 2022, GameStop launched its NFT marketplace on Ethereum, aiming to capitalize on the growing interest in digital collectibles. The platform allowed users to buy, sell, and create NFTs, particularly focusing on gaming-related assets. However, the marketplace faced several challenges, including regulatory uncertainties and operational issues. Notably, in August 2023, GameStop announced the discontinuation of its crypto wallet, citing the “regulatory uncertainty of the crypto space.” Subsequently, the NFT marketplace was officially shut down on February 2, 2024.

Strategic Shift Towards Bitcoin

In a significant strategic move, GameStop announced in March 2025 its decision to incorporate Bitcoin as a treasury reserve asset. This decision aligns with the company's efforts to diversify its corporate holdings and adapt to the evolving financial landscape. The move mirrors strategies employed by other companies like MicroStrategy, which have embraced Bitcoin to hedge against fiat currency devaluation and to appeal to tech-savvy investors.

Conclusion

GameStop's evolution from a traditional video game retailer to a participant in the cryptocurrency space underscores its commitment to innovation and adaptability. The launch of the GME token and the company's foray into NFTs and Bitcoin investments reflect a broader trend of traditional businesses exploring blockchain technology to stay relevant in a rapidly changing digital economy.