How Bybit didn’t waste a good crisis
From a communications perspective Bybit's CEO Ben Zhou's leadership showcased exemplary transparency and resilience.
George is an international PR, reputation, and crisis management expert, and founder of specialist Web3 reputation and crisis communications consultancy REKT Partners. George has deep expertise in the blockchain, digital assets and fintech sectors. Prior to launching REKT Partners he was Global Head of Communications for BitMEX, and led the communications response when BitMEX faced charges brought by the United States Commodity Futures Trading Commission and Financial Crimes Enforcement Network in October 2020, which were subsequently settled. Prior to joining BitMEX, George spent over two decades advising fast-growth start-ups, blue-chip multinationals, and government entities worldwide on their PR, reputation management and crisis communications needs.
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