Trump’s Crypto Project Unveils Strategic Token Reserve ‘Macro Strategy’

President Trump’s family project World Liberty Financial (WLFI), on Wednesday, unveiled its strategic token reserve dubbed ‘Macro Strategy.’ The reserve will help the DeFi platform diversify its holdings.

Macro Strategy is designed to “bolster leading projects like Bitcoin, Ethereum, and other cryptocurrencies that are at the forefront of reshaping global finance,” the project announced on X.

Dear WLFI Community,

We are thrilled to announce a transformative initiative that marks a significant milestone in our journey together. World Liberty Financial (WLFI) is proud to unveil the Macro Strategy, our strategic token reserve designed to bolster leading projects like…

— WLFI (@worldlibertyfi) February 11, 2025

The newly formed reserve will serve as a “robust financial backbone for WLFI,” the platform added.

The DeFi project initially revealed its strategic token reserve launch last week at the Ondo Finance’s summit in New York. Besides, the tokenized real-world asset platform also announced plans to introduce its own layer-1 blockchain.

WLFI Macro Strategy Plan Seeks Partnerships From Financial Institutions

World Liberty’s token reserve aims to mitigate market volatility risks, ensuring a resilient financial system. It also fosters growth by empowering users to invest in innovative projects, like decentralized finance and build a “well-capitalized reserve.”

Further, the project has called for strategic partnerships with financial institutions to contribute tokenized asset to the Macro Strategy reserve.

“In alignment with our mission to bridge traditional finance and decentralized finance, we are actively engaging with esteemed financial institutions to contribute tokenized assets to our reserve.”

Financial institutions that collaborate will gain transparent exposure to the crypto community and can directly engage with WLFI community.

President Trump and his affiliates own 60% stake in WLF holding company. The announcement arrives at a time when his family businesses are increasingly turning to making money from crypto, Reuters noted.

For instance, the WLFI tokens give their holders a vote on decisions about product features, unlike other typical crypto investments. Cryptos like Bitcoin and Ether can be used for payments or developing applications.

Additionally, President’s $TRUMP memecoin saw millions of dollars poured into entities connected to his new crypto ventures. Per Reuters data, the WLFI tokens have so far seen $500 million sales.

World Liberty Financial launched two months ahead of the U.S. presidential election, stirring controversy on several fronts at the time.