Trump Media and Technology Group Files for ETFs, SMAs

U.S. President Donald Trump’s Truth Social parent company, Trump Media and Technology Group (TMTG), announced Thursday, February 6, 2025, that it applied for several brand-specific trademarks in the vein of ETFs and SMAs.

Donald Trump’s Truth Social Parent Company Files Trademarks for Bitcoin ETFs, SMAs

According to a February 6 press release, trademarks filed include Truth.Fi Bitcoin Plus ETF, Truth.Fi Bitcoin Plus SMA, and Truth.Fi Made in America ETF, among others.

BREAKING: Trump Media & Technology Group (TMTG) plans to launch a Bitcoin Plus ETF.

This ETF is among other investment vehicles tied to Trump’s campaign promises.

The company, majority-owned by Trump, has filed trademarks under its TruthFi brand. pic.twitter.com/OzazLnJESz

— Alek (@Alek_Carter) February 6, 2025

“We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market,” TMTG CEO Devin Nunes said.

“We’re exploring a range of ways to differentiate our products, including strategies related to bitcoin,” he added. “We will continue to fine-tune our intended product suite to develop the optimal mix of offerings for investors who believe in America First principles.”

The six yet-to-be-launched financial services products are some of the first announced under TMTG’s newly created FinTech strategy Truth.Fi following its approval from the media company’s board late last month.

TMTG has allocated $250 million custodied by Charles Schwab as part of the expansion and is set to launch later this year.

“We look forward to launching Truth.Fi, introducing TMTG’s investment vehicles, and unlocking synergies,” said TMTG CEO and Chairman Devin Nunes. “Truth.Fi is a natural expansion of the Truth Social movement.”

Trump Media and Technology Group Announces New Venture

The company, which launched Truth Social in February 2022 and its streaming platform Truth+ late last year, has faced legal scrutiny in the past.

In December 2024, then-majority shareholder Donald Trump transferred $4 billion in Trump Media and Technology Group shares to a trust managed by his son, Donald Trump Jr., in a bid to seemingly mitigate potential conflicts of interest.

President-elect Trump transfers close to $4 billion worth of his Trump Media shares to a trust https://t.co/bjn6KCl8Wv

— The Associated Press (@AP) December 20, 2024

Trump and his business connections have faced increased speculation in recent weeks since his inauguration on January 20.

Just a few days prior, the New York-born businessman and his wife, Melania, launched their respective namesake meme coins to both praise and criticism from the cryptocurrency community.

In a February 5 letter from consumer advocacy group Public Citizen to officials at the Department of Justice (DOJ) and U.S. Office of Government Ethics (OGE), the organization alleged that Trump’s meme coin violates anti-solicitation guidelines.

“The person receives only a digital receipt (on a blockchain), which is similar to a donor sending a check and receiving digital confirmation that the check was received,” the letter states, adding that he is effectively “asking for a gift that will benefit him personally.”