NASDAQ-listed Japanese Beauty Clinic Operator SBC Completes $418k Bitcoin Purchase

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US-based company plans to buy 1 billion yen worth of BTC by the end of May this year
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Tim Alper is a British journalist and features writer who has worked at Cryptonews.com since 2018. He has written for media outlets such as the BBC, the Guardian, and Chosun Ilbo. He has also worked...

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The NASDAQ-listed Japanese beauty and cosmetic surgery clinic operator SBC Medical Group Holdings has completed a Bitcoin (BTC) purchase worth over $418,000.

In an official SBC notice, the firm confirmed it had bought BTC 5 on April 14. The company first announced plans to buy 1 billion yen (over $7 million) worth of Bitcoin in mid-February this year.

SBC Bitcoin Buy: More to Follow

The firm said that it would conduct at least part of its business on the United States-based crypto exchange Coinbase.

A graph showing the share prices of SBC Medical Group Holdings (SBC) on the NASDAQ exchange over the past month.
Share prices of SBC Medical Group Holdings (SBC) on the NASDAQ exchange over the past month. (Source: Google Finance)

The California-based SBC is the operator of the Japanese Shonan Beauty Clinic chain of dental, cosmetic surgery, and dermatology centers.

It debuted on the NASDAQ exchange in September 2024, and is currently looking to expand into the North American and Southeast Asian markets.

The firm has previously explained that it will incorporate “cryptocurrencies” into its “flexible financial strategy.”

SBC has also claimed that it is “strictly adhering” to “principles” of “asset diversification.”

The operator added that it will “gradually” wrap up the rest of its BTC purchases by the end of May this year. It wrote:

“We will flexibly and swiftly respond to changes in the macroeconomic situation and aim to improve [our] long-term corporate value.”

Inside a branch of Shonan Beauty Clinic.
Inside a branch of Shonan Beauty Clinic. (Source: Shonan Beauty Clinic/Facebook)

Inflation-beating Bitcoin Buy?

The company has gone on record as stating that it thinks Bitcoin can “contribute to maintaining asset value” during “times of inflation.”

SBC also suggested that it could seek to use its BTC reserves as a source of liquidity at a future date.

It concluded that it would keep the public “updated” on its BTC buying “progress” through posts on its official website.

Other stock market-listed Japanese firms have made very similar statements this year while unveiling details of their own BTC purchases.

The operator founded the first Shonan Beauty Clinic branch in Fujisawa City, Kanagawa Prefecture, Japan, in 2000.

The company now claims to operate 251 clinics, most of which are located in Japan.

The fast-growing list of Japanese companies who have made BTC purchases with their balance sheets this year includes Metaplanet, as well as the real estate player Value Creation and the gaming firm Gumi.

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