Morgan Stanley Creates Digital-Asset Strategy Post, Names Long-Serving Exec To Lead

Morgan Stanley has created a new role to coordinate its digital-asset strategy, tapping longtime executive Amy Oldenburg as the bank steps up its push into crypto.

Oldenburg will sit within a firm-wide strategy and execution effort, according to an internal memo sent Monday by co-presidents Andy Saperstein and Dan Simkowitz, Bloomberg reported Tuesday.

She comes from Morgan Stanley Investment Management, where she most recently led emerging-markets equity and oversaw digital-asset initiatives inside the unit.

The appointment lands as the bank moves from offering access to crypto products to building a more complete toolkit.

ETF Filings Mark Morgan Stanley’s Deeper Push Into Crypto

In early January, Morgan Stanley Investment Management filed initial registration statements for exchange-traded products tied to Bitcoin and Solana, a clear signal it wants a larger foothold in regulated crypto exposure.

The filings came as US rules around crypto market plumbing continue to evolve, drawing more traditional finance firms into the space.

Reuters reported that Morgan Stanley’s ETF push is part of a broader trend of banks leaning further into digital assets under President Donald Trump’s administration.

Risk Guidance Shapes How Clients Access Crypto

On the brokerage side, Morgan Stanley has also said it plans to offer cryptocurrency trading on its E-Trade platform in the first half of 2026, using Zerohash for digital-asset infrastructure, with Bitcoin, Ether and Solana among the initial tokens.

Within wealth management, the bank has started putting guardrails around how clients approach the asset class.

A Global Investment Committee report described cryptocurrency as speculative and suggested allocations of about 2% to 4% depending on risk appetite, while likening Bitcoin to “digital gold.”

Oldenburg’s new remit ties those strands together, giving Morgan Stanley a single senior point person to align product development, partnerships and execution as crypto moves further into mainstream markets.