Metaplanet’s Stock Soars 4,000% on Bitcoin Strategy, Set to Report First Profit in Six Years

Japanese hotel investor, Metaplanet, has become the highest-gaining stock in Japan, soaring above 4000% in the past 12 months. The surge is fueled by the company’s pivot to “Bitcoin-first, Bitcoin-only” strategy last year, to stockpile the cryptocurrency.

Per Trading View data, Metaplanet Inc. has become Japan’s best-performing stocks over the last year.

Metaplanet emulates the success of Michael Saylor’s Strategy, which was formerly known as MicroStrategy. Strategy has been inspiring several firms to buy and hold Bitcoin in their corporate treasuries, aimed at boosting their declining share prices.

For instance, global pharmaceutical companies are following Strategy’s example in stockpiling Bitcoin in place of cash, a recent data from crypto security company Coinkite revealed.

In Japan, software developer Remixpoint Inc. also announced last September, that it plans to buy ¥1.2 billion (approximately $8 million) in Bitcoin. The company has seen its stock grow over 300% since.

“Companies that have seen their stock struggle, often because their business models are not particularly compelling in the eyes of many investors, have opted to follow MicroStrategy’s lead” Mark Palmer, senior equity research analyst The Benchmark Company told Financial Times.

Bitcoin’s All-Time High Boosts Metaplanet’s Stock

Bitcoin’s record-high after Trump’s embrace of the crypto, is also another factor that drove the prices of BTC hoarder’s stocks. The world’s largest crypto soared to $109,241 on Jan. 20 following Trump’s inauguration.

According to Bitcointreasuries.net, Metaplanet has acquired 1,762 BTC, worth $172.31 million since April 2024. The Japanese tech giant has targeted to expand its Bitcoin treasury to 10,000 BTC this year.

“In 2025, we aim to expand our Bitcoin holdings to 10,000 BTC by utilizing the most accretive capital market tools available to us,” Metaplanet’s CEO Simon Gerovich wrote on X.

Further, the company revealed that Metaplanet’s shareholders increased to almost 50,000, growing by 500% in 2024. One of its shareholders include Capital Group, which has also invested in Strategy, Bloomberg reported.

Rhiannon Ewart-White, Japan equity analyst and managing director of UK-based Storm Research told Bloomberg that Metaplanet has very high exposure to the volatile retail base.

“They need to make sure shareholders understand exactly what their strategy is,” he noted.

In Japan, capital gains for direct Bitcoin purchases are taxed up to 55%, making it convenient for small-scale and first-time buyers.