Burnt Banksy Backed EarnOs Brings Uber to XION Mainnet
Tanzeel Akhtar has been reporting on cryptocurrency and blockchain technology since 2015. Her work has appeared in leading publications including The Wall Street Journal, Bloomberg, CoinDesk, Bitcoin...
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Digital artist Burnt Banksy and a core contributor to XION said EarnOS, a platform that allows brands to acquire, reward, and engage users has seen positive results around its campaign with Uber.
Burnt Banksy told Cryptonews, the success of the beta launch has convinced Uber and other major brands like Baskin Robbins and The North Face to commit to spending on the XION mainnet. EarnOS was built on the XION blockchain. One of the most significant endorsements for XION and EarnOS comes from Uber.
Users on XION will be able to earn USDC, a stablecoin through their interactions with these brands. This in turn creates a new revenue stream for users and an effective advertising channel for companies, said Banksy.
So far, EarnOS in the beta launch, has seen substantial engagement from both users and brands. Banksy explained, Sunglasses Hut was able to triple its social media presence in just 10 days by leveraging blockchain technology. This success story shows how blockchain can amplify brand reach and enhance user engagement in a short period.
“Based on the results of the initial launch, I can easily see us 10xing [increasing] our spend with EarnOS as it’s the most effective funnel we have access to,” said Harrison Kennedy, head of new growth for Uber Eats in Japan.
Integrating Brands Into the Blockchain Ecosystem
Burnt Banksy told CryptoNews this initiative, coupled with EarnOS, offers brands the opportunity to engage with users through targeted advertising on a global scale.
By bringing big brands like Uber onto the blockchain, XION’s Banksy said it is not only providing a new advertising base but also making sure that users are rewarded fairly for their engagement.
Who Is Burnt Banksy?
Burnt Banksy, a core contributor to the XION project. One of the most notable stunts involving Burnt Banksy is the “burning” of physical art pieces. This art is then transformed into digital assets on the blockchain, effectively merging the physical and digital art worlds.
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