Animoca Brands Partners with DayDayCook to Manage $100M Bitcoin Treasury

Web3 powerhouse Animoca Brands has entered a strategic partnership with DayDayCook (DDC) Enterprise, a packaged food and meal-prep company, to oversee Animoca’s Bitcoin holdings and generate yield from its reserves.

The agreement, a non-binding memorandum of understanding (MOU) announced Thursday, marks a significant step in the growing trend of corporate Bitcoin treasury management.

Under the deal, Animoca plans to allocate up to $100 million worth of Bitcoin to DDC for management.

Animoca Brands Partnership Comes as Bitcoin Gains Ground as Treasury

The partnership reflects an emerging wave of companies integrating Bitcoin into their treasury strategies as a hedge against inflation and a long-term store of value.

DayDayCook first revealed its Bitcoin treasury ambitions in May, announcing a target purchase of 5,000 BTC over three years.

The company made an initial move by acquiring 21 BTC for its corporate treasury in the same month.

This aligns with a broader corporate shift toward Bitcoin adoption, as firms seek to diversify and protect their assets amid economic uncertainty.

While the rise of Bitcoin treasury companies signals growing mainstream acceptance, it has also sparked debate among investors.

Some see these entities as critical drivers for wider adoption, while others warn of the risks posed by overleveraged firms that could exacerbate market downturns.

Food group DDC Enterprise ($DDC) is partnering with #Web3 firm Animoca Brands to boost its new #Bitcoin treasury strategy! Animoca will commit up to $100M in $BTC, and co-founder Yat Siu will join DDC's Bitcoin council. DDC already holds 368 BTC, up 48.3% since mid-June pic.twitter.com/xoUJsNuymy

— Crypto Rose Channel (@rosycutee2) July 13, 2025

Data from BitcoinTreasuries shows 268 institutions currently hold Bitcoin on their balance sheets, spanning public companies, private firms, government bodies, asset managers, and crypto-focused enterprises.

Public companies make up the largest segment, accounting for 147 of these holders.

The second quarter of 2025 saw these treasury companies add 159,107 BTC, valued at over $18.7 billion, marking a 23% increase in acquisitions from the previous quarter.

Blockstream CEO Adam Back described this trend as a “new altseason,” urging traders to shift investments into Bitcoin or Bitcoin treasuries.

Analysts Warn of Risks Ahead for Bitcoin Treasury Companies

However, despite the enthusiasm, caution persists. Analysts warn many treasury companies may falter when Bitcoin prices fall or when access to affordable corporate financing tightens, potentially leading to significant market corrections.

Last week, Glassnode lead analyst James Check raised concerns over the longevity of the corporate Bitcoin treasury strategy, arguing the easy gains might already be gone for new entrants as the market matures.

The warning echoes recent comments from Matthew Sigel, head of digital asset research at VanEck, who has voiced concerns over the Bitcoin treasury strategies adopted by some publicly traded firms.

Sigel singled out the use of at-the-market (ATM) share issuance programs, arguing that these can become dilutive if a company’s stock price nears its Bitcoin net asset value (NAV).

Meanwhile, New York law firm Pomerantz LLP has filed a class action lawsuit against Michael Saylor’s Strategy, accusing the Bitcoin-focused firm of misleading investors about the profitability and risks of its crypto investment strategy.