Tracy Jin, COO of MEXC, on 2025 Crypto Investing Trends, RWAs, TON Blockchain, and the Convergence of AI & Crypto | Ep. 448

Tracy Jin, COO of global crypto exchange MEXC, shares her insights on 2025 investing trends, how the TON blockchain could revolutionize Web3 access, and why AI will be essential in crypto’s next chapter.

“We are more than an exchange.”

Since joining MEXC, Tracy Jin has helped the platform evolve far beyond a traditional trading venue.

“We not only want to create good products—we really want to support startups. We are more than just an exchange now. We want to contribute to the entire ecosystem.”

Her background in traditional finance and executive roles in crypto exchanges like Bybit gives her a unique lens on the transformation of fintech into Web3. At MEXC, her mission has included infrastructure expansion, risk management optimization, and a broader vision: becoming an active builder in DeFi, stablecoin adoption, and next-gen blockchain development.

“Real world assets need more than hype—they need solutions.”

MEXC is betting big on real-world assets (RWAs) but remains cautious of superficial trends.

“There are a lot of RWA projects, but no one has really fixed the issues between the real world and Web3. We’re still waiting for someone to show us real value.”

MEXC isn’t just waiting—it’s building. The company recently launched a $300 million fund to help bridge the gap between builders and capital in this emerging area. The fund isn’t just about capital injection, either:

“We offer strategic support, launch infrastructure, product exposure through our exchange—so builders aren’t just funded, they’re guided.”

Jin envisions a multi-faceted ecosystem where MEXC operates not just as a listing venue, but as an incubator for next-gen finance.

“Investor behavior is shifting—from hype to fundamentals.”

Jin says the crypto investment climate has matured significantly since the last cycle. According to MEXC’s internal data:

“Investors have become more pragmatic. Less about FOMO, more about real utility, sustainability, and post-launch strategies.”

She notes several emerging trends shaping 2025:

• Strong interest in modular blockchains, L2s, and AI-integrated tools
  
• More due diligence and fewer speculative plays
  
• Rising project quality from Turkey, Latin America, and Eastern Europe
  
• Projects leveraging Telegram-based ecosystems, like TON
  

“These regions are growing organically, communities are active, and competition is lower than in overheated Western hubs.”

“TON could become the first everyday blockchain by 2027.”

Few blockchains have access to an existing user base like TON. With hundreds of millions of Telegram users, Jin believes TON is uniquely positioned to onboard mainstream users into Web3.

“TON touches a lot of sectors—payments, DeFi, stablecoins. It’s not small. It’s a very big project with real execution plans.”

MEXC is actively supporting TON’s ecosystem, including a $1M campaign and deeper partnerships with the TON Foundation. The recent launch of USDC on TON only strengthens its potential as a transactional chain.

“If they keep doing what they’re doing—we will support them all the way.”

“Launchpads must balance quality and speed.”

MEXC’s launchpad has birthed several major projects, but Jin admits the space is evolving rapidly, especially with new models like airdrop farming, points systems, and community gamification.

Still, she believes exchanges will continue to play a key role:

“We have two major advantages: massive user bases for instant liquidity and the infrastructure for structured launch processes.”

However, exchanges now face pressure to resist hype and maintain user trust:

“Success isn’t just ROI—it’s user trust. The future will be hybrid: combining investment, listing, audit, and marketing in a full-stack vertical.”

“AI will transform crypto—not just in trading, but in daily work.”

Jin believes the convergence of AI and crypto is inevitable, especially as machines become increasingly capable of autonomous action.

“Before, I thought AI was just research. But now it can think and learn. That changes everything.”

She sees AI agents becoming dominant in trading—but also useful in user guidance, support, and internal operations:

“At MEXC, we’re integrating AI to help users make smarter trading decisions, and to handle internal tasks and documentation across our 2,000+ staff.”

While AI is powerful, Jin insists the core of creation and strategy must remain human-led:

“Machines can execute, but only humans can create the future.”

“Being an exchange and investor is tricky—we separate the two.”

MEXC plays both roles: investor and listing venue. That dual status can raise questions of favoritism, but Jin says the company mitigates conflict by structurally separating investment and listing teams.

“Listing decisions are based on readiness, compliance, and performance—not favoritism.”

Still, having visibility into both sides offers advantages. MEXC gains deeper insight into project quality, allowing for better outcomes post-launch.

“I want everyone to buy crypto as easily as shopping online.”

Looking ahead, Jin hopes that Web3 becomes second nature—especially for mainstream users.

“One or two years from now, I want to see every Web2 user buying crypto easily. And I want to see clearer cooperation between the industry and governments.”

What’s Next for MEXC?

The company continues to push innovation:

• 90% discount for first-time BTC buyers launching June 5
  
• Global trading competition with real gold as prizes
  
• New alpha program to support early-stage builders
  

“If you have ideas or feedback, reach out to me directly: [email protected].”