Google Exec Joins Coinbase to Grow Products

Surojit Chatterjee, former Vice President of Product at Google, has joined major U.S.-based cryptocurrency company Coinbase.

At the tech giant, Chatterjee was tasked with implementing and managing Google Shopping for the past 11 years, and now he will take on product details with Coinbase.

The move reflects the growing desire within Coinbase to expand their reach to mirror larger technology companies. The company expects that such acquisitions of personnel will move their suite of products forward, not only in the U.S., but internationally.

“Surojit’s insights and experiences on the front lines of global commerce make him the perfect person to lead our product organization,” Coinbase said.

The company hopes that he will parley that influential spirit into their product development structures. Chatterjee himself suggests that his interest in cryptocurrencies is growing.

“Cryptocurrencies and blockchain technology can help open up the financial system for everyone by growing cross-border commerce, lowering transaction costs, providing higher security and by helping individuals have more control over their financial future,” he was quoted as saying in the announcement.

The appointment also reflects a growing expansion in the Coinbase ecosystem. After a number of years of stringent listing requirements, the exchange surprised the crypto market by listing a number of lesser-known altcoins in 2019.

Each of the additions also played a role in moving the company into wider sections of the crypto asset market. However, naysayers suggest that the additions also diminish the potential for Coinbase to act as a simple onboarding option for new consumers coming into the cryptosphere.

The company claims it has more than 30 million users.

As reported by Cryptonews.com, this year, we’re likely to see a range of crypto-exchanges diversifying into new services and functionality. Also, many of the big exchanges are estimated to be more like large ecosystems than standalone trading platforms by the end of the next decade.

Learn more: Crypto-Exchange Trends for 2020 and the Next Decade