A New Solana Meme Coin Launchpad Wants a Slice of Pump.Fun’s Pie 

Key Takeaways:

• New Solana meme coin launchpad Heaven surged into second place after launching its LIGHT token, which jumped over 800% in market cap.
• The platform uses a dual-token model (LIGHT and DARK) and promises 100% revenue burn, fueling investor interest.
• Despite early skepticism, Heaven’s tokens are now among the top performers, challenging Pump.Fun’s dominance in the meme coin space.

In 2025, Solana meme coin launchpads have turned into battlegrounds. What once looked like an untouchable monopoly by Pump.Fun is now a fight for every user.

For months, Pump.Fun dominated meme coin launches and became synonymous with the space. Then came LetsBonk.Fun, riding the hype around its unofficial mascot, Useless Coin (USELESS). It briefly stole the spotlight, but Pump.Fun managed to reclaim its top position — at least for a while.

In July, LetsBonk.Fun actually overtook Pump.Fun in daily token launches, sparking talk that the “king of meme coins” had lost its crown. Around the same time, Pump.Fun’s social accounts — including those of its founders — got suspended, adding fuel to the rumors.

Now, another contender has arrived. The new Solana meme coin launchpad called Heaven — and its native token, LIGHT — shot up the ranks in a matter of days, quickly becoming the second most-used meme coin platform after Pump.Fun. But is this another short-lived challenger like LetsBonk, or a real threat?

From Heaven: A Solana Meme Coin Launchpad Rises Fast

On Aug. 7, the Solana meme coin launchpad Heaven raised over $27 million in its ICO. Days later, it launched its native token LIGHT with a bold promise: all platform revenue would be used to buy and burn the token — a full 100% payback model.

the $LIGHT ico is now complete

the sale ended after 11 hours, concluding 37 hours early

within that time over $27.3M was contributed from ~9,000 holders

our proportionate refund plan will be disclosed tomorrow and issued over the weekend

let there be $LIGHT pic.twitter.com/SHlHX7TIy0

— heaven (@heavendex) August 7, 2025

LIGHT’s price surged shortly after. From a $14 million market cap on Aug. 12, it jumped to nearly $128 million by Aug. 20 — an increase of around 814%.

Crypto traders were initially skeptical. Some called it a scam or flagged “red flags,” questioning why the market needed yet another Solana meme coin launchpad.

$LIGHT by @heavendex now almost 10x since I started discussing here… some lessons to be learned below.

When $LIGHT launched, I called out the red flags – no working product, airdrop confusion, low liquidity.
It wasn’t hate. It was just discipline.

But sometimes, while the… https://t.co/ssyZS1BoSw pic.twitter.com/gJV7e0XnJM

— Momin (@mominsaqib) August 20, 2025

But Heaven-based meme coins quickly climbed the charts. According to DEXScreener, three tokens launched on Heaven (LIGHT, DARK, and SINS) are now among the top five in metrics like price growth, volume, and active trading. Several others have entered the top 25.

Battle for Users

Heaven quickly caught attention thanks to a duo of anonymous developers on X, known for their symbolic avatars of light and darkness. One goes by Peacefuldecay with a light profile picture, the other by 0xfte with a dark one. Together, they launched two paired tokens: LIGHT and DARK.

Every trade involving DARK includes a 0.1% fee, which is used to buy LIGHT. These LIGHT tokens are then distributed to DARK holders in regular epochs. This mechanism has become known in the community as the DARK Flywheel.

This approach helped the project stand out. The team gives up protocol revenue to reward the community, attracting traders’ interest. Even with a unique setup and a growing holder base, new Solana meme coin launchpads like Heaven face a common challenge. Hype can be short-lived, and it is hard to compete with Pump.Fun in the long run. A similar story unfolded with Moonshot, which briefly surged but failed to maintain momentum.

Yet another @pumpdotfun competitor started capturing market share and number of token creations.

Seems like @heavendex might be cooking smth. Keep an eye on $LIGHT (their native token, 100% of the revenue goes towards buybacks) $Pump is not looking good, still 0 information… pic.twitter.com/Baux4mnMDw

— Daddy Axen (@daddyAxen) August 20, 2025

Can Pump.Fun or Heaven Keep the Meme Coin Buzz Alive?

The growing competition among Solana meme coin launchpads has started to benefit users. Pump.Fun, after briefly losing the top spot to LetsBonk.Fun, launched a new revenue program to win back traders. As a result, tokens from the Pump.Fun ecosystem began climbing again, and the platform regained its lead in daily deployments.

In the last 24hrs only 1 bonkfun token has graduated https://t.co/Yp1aRJCkuB pic.twitter.com/eCLppyyYyW

— scooter (@imperooterxbt) August 20, 2025

Whether Heaven can hold its position will depend on how it supports its community and token ecosystem. LetsBonk has been actively investing in its meme coins, which helps maintain interest. Heaven will need to offer similar incentives to stay competitive.

Meanwhile, rumors suggest that Pump.Fun may now offer some of the most creator-friendly terms among all launchpads. According to users, they not only lowered fees but also increased the revenue share for token creators.

Rumor is @pumpdotfun is improving their fees. BULLISH

Not only do they have the LOWEST FEES of all launchpads, but they increased the % that each creator will earn

Trencher artist grizz would’ve made 1M instead of 50k and that’s crazy

Position yourselves pic.twitter.com/UWzD288h7b

— Daumen (@daumenxyz) August 20, 2025

Pump.Fun still has one card left to play — an airdrop. However, the lack of information has frustrated many investors, especially since the PUMP token is already live. Expectations are high that the team will eventually deliver a memorable distribution. Until then, the door remains open for ambitious newcomers like Heaven to claim their space.