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Dubai, 15 December 2025 - PrimeFi has officially launched its first points-based incentive campaign on Merkl, marking a major step forward in the protocol’s growth and community expansion. The Merkl Points Campaign introduces a structured system designed to track and reward meaningful user activity across PrimeFi, strengthening the protocol’s commitment to sustainable participation and long-term value creation among all DeFi users.
Through this campaign, users earn Merkl Points by actively engaging with PrimeFi’s core functionalities, including lending, borrowing, and other essential on-chain interactions. Rather than incentivizing isolated actions, the system emphasizes consistent and genuine participation, ensuring that rewards reflect real contribution to the protocol’s growth and liquidity.
The Merkl Points Campaign is directly tied to PrimeFi’s upcoming Airdrop Season 2, which represents a substantial expansion from the initial airdrop conducted during the testnet phase. While Airdrop Season 1 primarily recognized early testers and product validation efforts, Season 2 focuses fully on mainnet users and active participants. It is designed to be much larger in both scope and rewards, aligning incentives with real usage and ongoing engagement.
By linking points accumulation to Airdrop Season 2, PrimeFi aims to achieve a more equitable and transparent token distribution. The points-based framework allows the protocol to recognize sustained involvement over time, strengthening community alignment and discouraging short-term, transactional behavior. This approach supports PrimeFi’s broader objective of decentralizing token ownership while rewarding users who contribute meaningfully to the protocol’s ecosystem.
Airdrop Season 2 also plays a central role in building momentum around the launch of PrimeFi V2, a faster, more reliable, and future-ready version of the platform designed to deliver smoother performance, improved efficiency, and a better overall experience for users. With this launch, the team is introducing a new incentive framework to strengthen protocol liquidity and reward users who contribute long-term value. Lenders of selected strategic assets can earn additional rewards in the protocol’s native token, improving their overall yield while aligning participation with the sustainable growth of the ecosystem.
The system is designed to encourage stable, committed involvement and may evolve dynamically based on market demand and liquidity needs, laying the ground for a more efficient lending market. As the protocol continues to evolve, the Merkl Points Campaign serves as a foundation for deeper community participation, stronger incentives, and a more stable ecosystem built around long-term engagement.
About Merkl
Merkl is an on-chain incentive distribution platform designed to help protocols efficiently reward meaningful user activity. By enabling transparent, automated, and performance-based incentives, Merkl allows ecosystems to align user behavior with long-term growth objectives rather than short-term participation.
About PrimeFi
PrimeFi is the first omnichain lending and borrowing protocol launched on Hyperliquid EVM, XDC Network and Base, built with LayerZero for expansion to Arbitrum, BNB Chain and more. The protocol enables omnichain deposits and borrowings with unified incentives and settlement, supported by instant liquidations and risk-segmented pools that let users deploy capital efficiently across chains. Powered by Chainlink oracles and strengthened by extensive audits, PrimeFi delivers security, transparency, and accessibility to reshape the future of cross-chain decentralized finance.
For more information: app.primefi.xyz
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