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Sega Rethinks GameFi Plans, COO Calls Blockchain Gaming 'Boring': Bloomberg
Sega earlier promised it would carefully assess play-to-earn gaming models and NFTs to make sure its efforts in the space weren’t seen as “simply money making.”
Updated Nov 6, 2023, 3:32 p.m. Published Jul 7, 2023, 5:52 a.m.
Sega, once a championing voice for GameFi and blockchain-based games, is now quitting the sector, according to a Bloomberg report.
Speaking with Bloomberg, Sega’s co-Chief Operating Officer, Shuji Utsumi, said that the gaming giant is now apprehensive about the technology and will be canceling plans to develop its own blockchain games.
“We’re looking into whether this technology is really going to take off in this industry, after all,” Utsumi told Bloomberg in an interview. “The action in play-to-earn games is boring. What’s the point if games are no fun?”
The Japanese firm had previously announced that it would withhold some of its best-known games and IP from blockchain. However, it still intends to allow third-party developers to produce blockchain games. Last year it announced that it had signed a deal with a development house called Double Jump Tokyo to develop blockchain games based on its lesser-known IP.
The company had always been cautious about the allure of blockchain gaming. When it first announced that it was entering the field, it prefaced its entry by saying it would withdraw if “it is perceived as simple money-making.”
Sega is an investor in Asia-based crypto fund IVC, which is an active investor in GameFi projects. A number of Sega executives were present at IVC’s recent IVS crypto conference in Kyoto, Japan.
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Bilinmesi gerekenler:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
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