Rarible Expands NFT Marketplace Builder to Polygon-Based Collections

Non-fungible token (NFT) marketplace Rarible is expanding its white-label marketplace building tool for Polygon-based collections, the company said Wednesday.

Creators who mint NFTs on Polygon can now create their own collection-specific storefront for free using Rarible’s infrastructure. Utilizing the platform’s native aggregation tool, creators can also include tokens listed across other secondary marketplaces.

Rarible co-founder Alexander Salnikov told CoinDesk that it made sense to expand its service to Polygon, which has branded itself as a "funnel" for Web2 brands looking to jump into Web3.

“We are bullish on Polygon,” said Salnikov. “We're bullish on creators that want to take ownership of their assets and ownership of the contract.”

In August 2022, Rarible launched its first marketplace builder tool for collections on Ethereum. Later in October, the platform introduced major upgrades to its marketplace, including a new aggregation tool that pulls NFT listings from across competitor marketplaces. It also established plans to airdrop RARI, the governance token behind the platform’s decentralized autonomous organization (DAO).

As the hype around Polygon has grown over the past several months due to initiatives such as the Starbucks Odyssey program, NFT marketplaces have been following closely. In November, leading Solana-based marketplace Magic Eden expanded support for Polygon to attract Web3 game developers and players. Meanwhile, Instagram has also chosen Polygon to power its Digital Collectibles feature as part of its push toward mainstream adoption.