Share this article
NFT Collective Proof Signs With United Talent Agency
The company behind the popular NFT project Moonbirds hopes to expand its partnerships and grow its brand beyond a Web3-native audience.
By Cam Thompson
Updated Jan 9, 2023, 3:31 p.m. Published Jan 7, 2023, 1:50 a.m.
LAS VEGAS — United Talent Agency (UTA) has signed Proof, the company behind the popular non-fungible token (NFT) collection Moonbirds, CEO Kevin Rose announced at the Consumer Electronics Show (CES) in Las Vegas on Friday.
UTA, one of the big three Hollywood talent agencies, will help Proof expand its reach through various partnerships.
STORY CONTINUES BELOW
"We’ll be focused on partnerships that extend Moonbirds far beyond our existing Web3 audience, transforming Moonbirds into a global brand," Rose said in a tweet.
Today, we’re excited to announce that @proof_xyz has signed with United Talent Agency (@unitedtalent) – working together, we’ll be focused on partnerships that extend Moonbirds far beyond our existing Web3 audience, transforming Moonbirds into a global brand. 🧵... 1/4
— KΞVIN R◎SE (🪹,🦉) (@kevinrose) January 6, 2023
“We’re already working on upcoming partnerships we know you’re going to love and couldn't be more excited to kick off 2023 with a bang,” Rose tweeted.
UTA told CoinDesk that the partnership will help Rose expand into "brand partnerships, merchandising, licensing, sponsorships and more, and create new opportunities in film, television and publishing, among other verticals."
The California-based talent agency has been building its Web3 portfolio under its Web3 head Lesley Silverman, signing NFT projects CryptoPunks and Deadfellaz along with NFT artist Diana Sinclair. In October, UTA said it would boost investments in Web3 startups as part of a partnership with investment firm Investcorp.
Rose did not immediately respond to CoinDesk for comment.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Backed, Chainlink Unveil xBridge to Move Tokenized Stocks Between Solana and Ethereum
The bridge uses Chainlink's CCIP to ensure consistent behavior across chains, mirroring the behavior of underlying assets.
What to know:
- Backed Finance has introduced xBridge, a cross-chain bridge that enables tokenized stocks to move between Ethereum and Solana while tracking stock splits, dividends, and other corporate actions.
- The bridge uses Chainlink's Cross-Chain Interoperability Protocol (CCIP) to ensure consistent behavior across chains, mirroring the behavior of underlying real-world assets.
- XBridge is live in pilot mode, with plans to add support for additional blockchains like Mantle and TRON, and is already integrated with major cryptocurrency trading platforms, including Kraken.
Top Stories
