Michael Saylor’s Massive Bitcoin Bet Crosses $1B in Unrealized Profit
Saylor’s business software company, MicroStrategy, held more than 158,000 bitcoins as of Friday.

The surging price of bitcoin [BTC] has pushed the asset’s largest public holder, business software company MicroStrategy (MSTR), to unrealized gains of over $1.1 billion, 25% more than their cumulative investment.
Bitcoin holdings at the company founded by Executive Chairman Michael Saylor, who often tweets his support for the largest cryptocurrency, reached $5.7 billion late on Thursday as the price crossed $37,000 for the first time since May 2022.
#Bitcoin is Coming. pic.twitter.com/5oE42SQvgC
— Michael Saylor⚡️ (@saylor) November 9, 2023
The company holds over 158,000 bitcoins, a position it acquired over a three-year period by investing company funds and proceeds from bond sales. The value of the holdings is now equal to over 80% of MicroStrategy’s $7.1 billion stock market capitalization.
The cost for these holdings is a cumulative $4.6 billion, data from Bitcoin Treasuries show. That's more than 10 times larger than the next biggest institutional holder, bitcoin miner Marathon Digital, which has 13,000 bitcoins worth $500 million at current prices.
MicroStrategy’s most recent publicly known purchases came in the weeks ahead of Sept. 24, when it added 5,445 bitcoins for just under $150 million, or an average price of $27,053 each.
Bitcoin has surged recently amid optimism U.S. regulators will approve exchange-traded funds (ETFs) that hold BTC, a move some experts believe will prompt a flood of investment into the foremost cryptocurrency.
Those expectations increased Wednesday following a CoinDesk report that the Securities and Exchange Commission has opened talks with Grayscale Investments on the details of the company's application to convert its bitcoin trust, known as GBTC, into a bitcoin ETF. Grayscale is owned by CoinDesk's parent, DCG.
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