Compartir este artículo
Spanish Telecom Giant to Trial Blockchain Consumer Data Marketplace
Telefonica is set to trial a decentralized data marketplace that lets users sell their personal information.
Por Yogita Khatri
Spanish telecom multinational Telefonica is to trial a blockchain-based platform that lets users sell their personal information.
The news was announced by Wibson, which offers a decentralized data marketplace that allows individuals to sell “validated” private information for a profit. Telefonica will trial the platform to validate the authenticity of its consumer data, Wibson said.
STORY CONTINUES BELOW
No te pierdas otra historia.Suscríbete al boletín de Crypto Daybook Americas hoy. Ver todos los boletines
The trial will initially validate data from users of Telefonica subsidiary Movistar in the South American country of Uruguay.
“Telefonica will serve as a notary, helping to verify Movistar subscriber status for consumers selling data through the Wibson marketplace,” the release states.
The notary feature ensures that data in the Wibson marketplace is “always authentic, recent, and high quality,” said Wibson co-founder and CEO Mat Travizano.
Telefonica also took a stake in Wibson last year through its investment arm Wayra, alongside venture capital firms DGG Capital and Kenetic Capital.
Wibson launched its data marketplace back in October, allowing users in with Argentina, Spain, and the U.K. to use its mobile app and a custom token (WIB) to make money from their data. Once a data transaction is confirmed via a smart contract on the platform, individuals receive payment in a wallet on the app.
"The Wibson platform and token provide consumers an easy way to profit from the personal data they create everyday, while asserting full rights of ownership over their personal information," Travizano said at the time.
Telefonica Group’s chief innovation officer Gonzalo Martin-Villa said in Thursday’s statement:
"Blockchain not only allows us to work with new business models related to personal data. It gives us the opportunity to add a trust layer to operations and design new disruptive services”.
Telefonica image via Shutterstock
Más para ti
Lo que debes saber:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
Más para ti
Coinbase Sees Crypto Recovery Ahead as Liquidity Improves and Fed Rate Cut Odds Climb
The crypto exchange also took note of a so-called AI bubble that continues to go strong and a weaker U.S. dollar.
Lo que debes saber:
- Coinbase Institutional is seeing a potential December recovery in crypto, citing improving liquidity and a shift in macroeconomic conditions that could favor risk assets like bitcoin.
- The firm's optimism is driven by rising odds of Federal Reserve rate cuts, with markets pricing in a 93% chance easing next week, and improving liquidity conditions.
- Several recent institutional developments, including Vanguard's crypto ETF policy reversal and Bank of America's greenlighting of crypto allocations, have contributed to bitcoin's rebound from recent lows.
Top Stories
