Trump-Supported World Liberty Financial Will Start Public Token Sale Next Week
The WLFI token sale will be open for everyone who has been qualified through the project's whitelist.

World Liberty Financial, the nascent decentralized finance (DeFi) protocol supported by Donald Trump and his family, announced plans to start selling tokens on Tuesday – exactly three weeks before the presidential election for which Donald Trump is the Republican candidate.
"Public sale starts [on] October 15th, open to everyone who qualifies through the whitelist," the project's social media account posted on Friday.
Bettors on blockchain-based prediction market Polymarket see Donald Trump as the frontrunner in the presidential election taking place on Nov. 5.
🦅🇺🇸 Big news! @WorldLibertyFi public sale starts Oct. 15th, open to everyone who qualifies through the whitelist. Join us for a Twitter Spaces on Oct. 14th at 8 AM EST to learn more. Stay tuned for updates!
— WLFI (@worldlibertyfi) October 11, 2024
World Liberty Financial is spearheaded by Zachary Folkman and Chase Herro, who worked previously on DeFi platform Dough Finance, which saw $2 million of crypto assets drained through a July exploit.
Members of the Trump family, including Donald Trump, publicly championed the project on social media, with the former president being titled as "Chief Crypto Advocate" Two of his sons, Eric Trump and Donald Trump Jr., are involved as "Web3 Ambassadors," while his other son Barron Trump is listed as "DeFi Visionary."
Read more: Inside the Trump Crypto Project Linked to a $2M DeFi Hack and Former Pick-Up Artist
The project aims to raise $300 million from the token sales at a valuation of $1.5 billion, according to its roadmap obtained and reported by The Block on Thursday. The upcoming token, called WLFI, serves as the protocol's governance token and would allow users to vote on initiatives about the the protocol's development, the report added.
The project proposed to launch on DeFi lending powerhouse Aave's v3 platform on Ethereum mainnet for "providing liquidity for ether
More For You
KuCoin Hits Record Market Share as 2025 Volumes Outpace Crypto Market

KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.
What to know:
- KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
- This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
- Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
- Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
- Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.
More For You
Robinhood leaning into advanced traders as crypto volatility reshapes user behavior

The trading platform is increasingly catering to advanced crypto traders with tools tailored to active, tax-aware users, its head of crypto said.
What to know:
- Robinhood is increasingly targeting advanced crypto traders with new features like tax-lot selection and deeper liquidity access.
- The platform, once known for attracting beginners, is seeing more experienced users shift from rivals like Coinbase.











