Share this article
Crocs Is Chomping Into NFTs, Trademark Filings Show
The footwear brand staked its name claim on NFT shoes, bags and accessories in a Jan. 11 USPTO filing.
By Danny Nelson
Updated May 11, 2023, 5:52 p.m. Published Jan 14, 2022, 8:31 p.m.
Make us preferred on Google
Leisure footwear company Crocs, Inc. filed a trademark application on Jan. 11 that would expand its brand into the realm of NFTs.
Non-fungible tokens of Crocs “footwear, clothing, bags, accessories and charms for decorating” them would all be covered, public filings show. So, too, would software for sending, receiving and trading these digital assets, as would an online store for selling them, the USPTO application said.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
The filing is a strong sign that Crocs is preparing to issue NFTs, one well-known crypto-intellectual property lawyer told CoinDesk. Its counsel, WilmerHale, filed on an “intent-to-use” basis, meaning the brand has a bona fide intention to use it in commerce.
Crocs is hardly the only shoe brand moving into digital wearables: Nike, Adidas and Under Armour have all made footwear NFT plays in recent months. Their drops generated millions of dollars of revenue from consumers eager to flaunt their digital kicks in platforms like The Sandbox and Decentraland.
NFTs could spell a lucrative new business for publicly traded Crocs, which had a banner 2021 posting 67% revenue growth year over year. Executives spoke of the company’s digital-first focus in its Jan. 11 earnings call but made no mention of the metaverse.
A representative for the company did not respond to a request for comment by press time. Neither did its lawyers.
More For You
KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.
What to know:
- KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
- This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
- Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
- Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
- Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.
Higit pang Para sa Iyo
Stablecoins moved $35 trillion last year but only 1% of it was for 'real world' payments
While stablecoins settled around $35 trillion last year, only around 1% of that represented genuine payments like remittances and payroll, a new report found.
Ano ang dapat malaman:
- Stablecoins processed more than $35 trillion in transactions last year, but only about 1% of that reflected real-world payments, a report by McKinsey and Artemis Analytics found.
- The study estimated that roughly $390 billion in genuine stablecoin payments, such as vendor payments, payrolls, remittances and capital markets settlements.
- Despite rapid growth and increasing interest from traditional payment firms like Visa and Stripe, true stablecoin payments still account for just a tiny fraction of the more than $2 quadrillion global payments market, the report said.
Top Stories
