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Most Influential 2021: Brian Armstrong

Coinbase’s CEO took the U.S.-based exchange public this year in a direct listing on Nasdaq.

Updated May 11, 2023, 5:16 p.m. Published Dec 10, 2021, 8:16 p.m.
(Adam Levine/CoinDesk)

Brian Armstrong, the 38-year-old founder of Coinbase, took the U.S.’s largest crypto exchange by trading volume public this year. In addition to his work making mass crypto adoption easy, Armstrong has been a vocal critic of onerous financial regulations, even proposing that the U.S. appoint a crypto-specific industry watchdog. Although a proposed savings feature called Lend was waylaid by the U.S. Securities and Exchange Commission, Coinbase continues to expand its revenue streams with a non-fungible token (NFTs) platform and credit card. Recently, Coinbase worked with decentralized finance (DeFi) platform Compound to bring users greater returns on their DAI holdings. Something of a crypto “incumbent,” Coinbase continues to innovate.

The Complete List: CoinDesk’s Most Influential 2021

(Kevin Ross/CoinDesk)
(Kevin Ross/CoinDesk)

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  • As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
  • GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
  • Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.

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As institutions are laying the groundwork for wider crypto adoption from the top down, it’s being met by rising interest from football fans from the ground up.