Share this article
Warner Bros. Is Transforming the Original ‘Lord of the Rings’ Movie Into a Web3 Experience
The entertainment company has big plans to create a WB ‘Movieverse’ and adapt other films in its archives into multimedia NFTs.
By Cam Thompson
Updated Oct 20, 2022, 8:34 p.m. Published Oct 20, 2022, 5:58 p.m.
The “Lord of the Rings” film franchise is moving on-chain with the launch of a new Web3 movie experience.
Warner Bros. Home Entertainment, the production company behind the fantasy film series, is releasing a non-fungible token (NFT) collection tied to the original “Lord of the Rings: The Fellowship of the Ring” movie. The interactive experience is currently available to preview and will be open for purchase beginning on Oct. 21.
STORY CONTINUES BELOW
In partnership with Eluvio, a utility-focused blockchain aimed at enabling the internet for video, the launch will encompass two NFT tiers – the “Premiere Mystery Edition,” which has 10,000 collectibles priced at $30 each, and the “Premier Epic Edition,” which has 999 collectibles priced at $100 each. Each NFT allows collectors to watch an extended version of the film, access special features and discover augmented reality (AR) collectibles.
This is the first drop on the new WB “Movieverse” marketplace and is a part of Warner Bros.’ larger effort to tokenize major motion pictures in its archives.
“This initiative has important implications as a potential new way to handle movie distribution directly to fans; engage those fans through communities and tradable marketplaces; and demonstrate the practical utility of Web3 and NFTs,” Jessica Schell, executive vice president and general manager of Warner Bros. Home Entertainment, told CoinDesk.
While Web3-native entertainment has been on the rise in projects such as Mila Kunis’ “The Gimmicks” or Kevin Smith’s upcoming film on the “Secret Network,” Warner Bros.’ latest initiative may re-engage a community of fans through new Web3 technologies. The entertainment company also recently partnered with pop culture retail brand Funko to offer a physical and digital comic book collectible.
"It's truly designed for a mass consumer audience, not just Web3 enthusiasts, which is why it should – and does – feel so remarkable and engaging,” said Michelle Munson, CEO and co-founder of Eluvio.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Backed, Chainlink Unveil xBridge to Move Tokenized Stocks Between Solana and Ethereum
The bridge uses Chainlink's CCIP to ensure consistent behavior across chains, mirroring the behavior of underlying assets.
What to know:
- Backed Finance has introduced xBridge, a cross-chain bridge that enables tokenized stocks to move between Ethereum and Solana while tracking stock splits, dividends, and other corporate actions.
- The bridge uses Chainlink's Cross-Chain Interoperability Protocol (CCIP) to ensure consistent behavior across chains, mirroring the behavior of underlying real-world assets.
- XBridge is live in pilot mode, with plans to add support for additional blockchains like Mantle and TRON, and is already integrated with major cryptocurrency trading platforms, including Kraken.
Top Stories
