Share this article
Messaging Giant LINE Launches Token Reward Program
Messaging app company LINE has started a rewards program where people can get LINK tokens by using its remittance and investment mobile apps.
By David Pan
Updated Sep 14, 2021, 9:59 a.m. Published Sep 23, 2020, 1:36 a.m.
Make us preferred on Google
In this article
LINE, which has more than 84 million users in Japan, announced Friday it has started a rewards program where it gives out its token LINK to those that use its digital services.
STORY CONTINUES BELOW
- Users will be rewarded with LINK by connecting their accounts to its three mobile apps, including LINE Pay for remittance and settlement, LINE Securities for personal investment and LINE Score for credit evaluation, CoinDesk Japan reported on Sept. 19.
- The reward program is part of LINE’s effort to promote its blockchain initiative. In 2018, the company created an in-house lab to develop decentralized applications (dapps) based on its patented LINE Blockchain.
- It launched its digital asset wallet and a development platform for dapp developers in August.
- The program started on Sept. 18. Under the plan, 10,000 users who have LINE family credit cards issued by LINE Pay will receive 2,000 yen ($19.6) worth of LINK tokens, while LINE Securities users will get up to 500 yen ($4.76) worth of tokens by opening an account and completing a questionnaire. LINE Securities was started in collaboration with Nomura Holdings, one of the largest stock brokerages in Japan.
- Users can convert the tokens into fiat currency by the LINE's crypto asset trading service Bitmax, where they need to open an account to process such transactions.
- The company aims to encourage its users to participate in the token economy in which more people would trade or use the LINK token as a way of payment and increase its utility.
- Other messaging app companies are also developing their own native tokens to leverage their large user bases. Kik and Telegram have also made efforts to launch tokens on a blockchain.
More For You
KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.
What to know:
- KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
- This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
- Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
- Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
- Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.
More For You
Crypto exchange WhiteBIT flagged by Russia as 'undesirable' over support for Ukraine military
WhiteBIT has actively supported Ukraine's war effort, donating $11 million to military initiatives and processing over $160 million in donations.
What to know:
- Russia banned Ukrainian crypto exchange WhiteBIT, making any interaction with the company a criminal offense within Russian borders.
- WhiteBIT has actively supported Ukraine's war effort, donating $11 million to military initiatives and processing over $160 million in donations.
- The exchange has continued to grow, expanding to 8 million users and entering the U.S. market despite Russian pressure.
Top Stories
