Share this article
Ubisoft Backs New Blockchain Group to Spur Adoption in Gaming
Gaming giant Ubisoft has become an inaugural member of the new Blockchain Game Alliance, which aims to develop common standards for the technology.
By Aditi Hudli
Updated Sep 13, 2021, 8:26 a.m. Published Oct 3, 2018, 10:00 a.m.
Gaming giant Ubisoft has taken another step into the blockchain space by becoming an inaugural member of the newly formed Blockchain Game Alliance consortium.
Announced Friday at the Blockchain Game Summit in Lyon, France, the group aims to develop common standards and practices for integrating blockchain technology into video games, according to gaming news organization MCV.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Other members at launch include blockchain software firm ConsenSys and other startups such as Enjin, Fig, Alto, Ultra, Gimli, EverdreamSoft and B2Expand.
Nicolas Gilot, CEO of Ultra, told MCV that the group is focusing on boosting stakeholders with the development of common blockchain standards, explaining:
"The Blockchain Game Alliance is advocating for a universal standard in the blockchain gaming space to create a more interoperable and transparent ecosystem, which will benefit stakeholders, by furthering innovation and ensuring economic viability."
Ubisoft, one of the world's largest game publishers, has already been examining blockchain technology over recent months.
The company announced in February that it was looking into how it may apply blockchain technology as part of work at its Strategic Innovation Lab.
More recently, the company released a Minecraft-inspired game titled Hashcraft, which allows players to design quests and challenges which are stored on a public blockchain,
In an interview with VentureBeat, Ubisoft's blockchain initiative associate manager, Anne Puck, said "everything around blockchain is worth investigating." She further noted that the company hopes to reduce "toxicity" in gaming communities, while still adhering to EU privacy laws.
Editor's note: This article has been updated with a full list of firms involved.
Games image via Shutterstock
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Bitcoin’s Deep Correction Sets Stage for December Rebound, Says K33 Research
K33 Research says market fear is outweighing fundamentals as bitcoin nears key levels. December could offer an entry point for bold investors.
What to know:
- K33 Research says bitcoin’s steep correction shows signs of bottoming, with December potentially marking a turning point.
- The firm has argued that the market is overreacting to long-term risks while ignoring near-term signals of strength, like low leverage and solid support levels.
- With likely policy shifts ahead and cautious positioning in futures, K33 sees more upside potential than risk of another major collapse.
Top Stories
