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LatAm Exchange TruBit Taps Crypto Lending Platform Morpho for DeFi Earn Offering

A better user experience can be created by having fintech at the front and DeFi at the back, also known as a “DeFi mullet.”

Mar 26, 2025, 3:00 p.m.
Morpho co-founder Merlin Egalite (Morpho)
Morpho co-founder Merlin Egalite (Morpho)

What to know:

  • Morpho’s TruBit partnership follows the DeFi lending protocol’s announcement earlier this year with Coinbase, to offer bitcoin-backed loans.
  • TruBit holds regulatory licenses in Mexico and Argentina.

TruBit, a Latin America-based cryptocurrency exchange with regulatory licenses in Mexico and Argentina, is offering users in the region a decentralized finance (DeFi) yield product powered by crypto lender Morpho.

Catering to a growing demand for crypto-backed lending, this move by retail exchanges is all about creating an easy way for users to interact with decentralized, automated lending and borrowing, a so-called “DeFi mullet” (fintech on the front end, DeFi at the back).

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Morpho’s TruBit partnership follows the DeFi lending protocol’s announcement earlier this year with Coinbase, to offer bitcoin-backed loans.

“We think that fintech at the front and DeFi at the back is really the way DeFi will scale,” said Morpho co-founder Merlin Egalite in an interview. “If you look at the DeFi landscape right now it's still quite nerdy and technical. Integrating DeFi into fintech companies provides a less cumbersome and more familiar user experience.”

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KuCoin Hits Record Market Share as 2025 Volumes Outpace Crypto Market

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KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.

알아야 할 것:

  • KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
  • This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
  • Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
  • Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
  • Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.

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Coinbase CEO says Big banks now view crypto as an ‘existential’ threat to their business

Brian Armstrong and Larry Fink (David Dee Delgado/Getty Images)

Brian Armstrong returns from World Economic Forum with message: traditional finance is taking crypto seriously

What to know:

  • Coinbase CEO Brian Armstrong said a top executive at one of the world’s 10 largest banks told him crypto is now the bank’s “number one priority” and an “existential” issue.
  • At Davos, Armstrong highlighted tokenization of assets and stablecoins as major themes, arguing they could broaden access to investments for billions while threatening to bypass traditional banks.
  • He described the Trump administration as the most crypto-forward government globally, backing efforts like the CLARITY Act, and predicted that AI agents will increasingly use stablecoins for payments outside conventional banking rails.