Share this article
NFT Ticketing Gets Boost With Mobile App From YellowHeart
The New York-based startup is integrating art and collectibility into event ticketing.
By Eli Tan
Updated May 11, 2023, 5:46 p.m. Published Oct 28, 2021, 2:41 p.m.
The startup behind the Kings of Leon’s foray into crypto is looking to disrupt the $15 billion live entertainment resale market with its own ticketing app.
YellowHeart and its app, “YellowHeart Wallet,” which was released Thursday, uses Ethereum and Polygon integrations to store tickets as non-fungible tokens (NFTs) in the app’s wallet, the company said in a press release.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Tickets can be purchased within the app using both crypto and fiat payment systems. The NFTs change their artwork once scanned, adding an element of collectibility for those who attend the event.
Just got my tickets for @MetaKovan’s @metapurse Dreamverse Gallery & After Party as an NFT!, designed by @money_alotta, best ticket ever! 😍 And there are still people that don’t believe in NFTs future 😁… wgmi
— Beryl (@berylbilici) October 16, 2021
Can’t wait for November 🗽❤️🔥 #NYC
& My tickets to get its colors 🔥 pic.twitter.com/Pk8MxVJLWY
Having tickets expressed as NFTs allows for venues and artists to more easily track their movement on secondary markets, taking a portion of the resale profits by programming fees into the NFTs themselves.
The company believes that tracking tickets with blockchain could reduce the impact of scalping, where third-party sellers buy tickets in bulk to resell at marked-up rates.
Purchasers of NFT-based tickets on YellowHeart’s app essentially become token holders for the acts they see, being granted access to exclusive content and perks similar to that of a social token, without any additional cost to the original tickets.
Read more: Miami Art Festival Sells VIP Tickets as NFTs
YellowHeart mentioned “discounts at selected stores or restaurants before or after a show, access to private events, and exclusive meet & greets” and potential rewards for holders of NFTs within the app.
A representative of YellowHeart told CoinDesk that while the company is currently focused on ticketing in the music industry, it sees the utility of the technology extending into other arenas, such as sports, in the future.
“Artists, teams and venues that don’t adapt will get left behind,” said Josh Katz, CEO of YellowHeart. “Providing fans with a technology that grants exclusive access to concert tickets and event-specific content is a real win for us, combining this with our focus on artist community tokens, exclusive album-connected NFT content and the possibilities for creativity from here are endless.”
YellowHeart raised a $2.9 million seed round in 2018 backed by the investment of pop duo The Chainsmokers.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Michael Saylor's Strategy Hangs on to Spot in Nasdaq 100 Index
The annual Nasdaq 100 rebalance saw six companies dropped and three new additions, with changes taking effect on December 22, but bitcoin treasury company Strategy hung onto its spot.
What to know:
- Strategy (MSTR) will remain in the Nasdaq 100 index despite a major reshuffle, which saw several household names dropped.
- The firm's business model, which involves stockpiling bitcoin, has drawn criticism from analysts and index providers, with MSCI considering excluding crypto treasury companies from its benchmarks.
- The Nasdaq 100 rebalance saw six companies dropped and three new additions, with changes taking effect on December 22, but Strategy's bitcoin-heavy strategy secured its spot.
Top Stories
