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CoinDCX Appoints Bollywood Superstar Amitabh Bachchan as Brand Ambassador
CoinDCX is confident the superstar’s mass appeal will bring more visibility for the crypto industry.
Updated May 11, 2023, 7:07 p.m. Published Oct 4, 2021, 8:48 a.m.
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Bollywood legend Amitabh Bachchan, having launched his non-fungible token (NFT) collection earlier this year, will now do his bit to raise crypto awareness in India, the second-most populous country in the world.
In an announcement on Monday, the Mumbai-based crypto exchange CoinDCX said Bachchan, known as Big B, will act as a brand ambassador to popularize crypto as an emerging asset class.
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“Being a crypto investor himself and having launched his own NFT recently, Mr. Bachchan is well-versed with the crypto space,” CoinDCX CEO Sumit Gupta said. “His knowledge will prove valuable in building trust and credibility among new users.”
Bachchan has a strong mass appeal, thanks to a film career spanning more than five decades, and has endorsed Pepsi, Cadbury, Tata Sky, Reid & Taylor and several government campaigns in the past. CoinDCX is confident the megastar will help the exchange reach a wider audience.
“We are certain that his association with CoinDCX will help bring greater visibility to the world of crypto and develop a strong brand recall for us,” Gupta said.
In August, Bachchan rolled out his NFT collection through BeyondLife.club, becoming the first Bollywood superstar to enter the digital collectibles space.
India’s crypto market has seen explosive growth since the Supreme Court set aside the Reserve Bank of India’s crypto banking ban in March 2020. According to recent projections by the National Association of Software and Services Companies (Nasscom), India’s crypto market is expected to reach up to $241 million by 2030.
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KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.
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- KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
- This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
- Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
- Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
- Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.
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R3 bets on Solana to bring institutional yield onchain
As DeFi investors seek stable, uncorrelated returns, R3 is building Solana-native structures to bring private credit and trade finance into crypto markets.
Ano ang dapat malaman:
- R3 has repositioned itself around tokenization and onchain capital markets, with Solana as its strategic base.
- The firm is targeting high-yield, institutional assets like private credit and trade finance, packaged in DeFi-native structures.
- Liquidity, not tokenization itself, is the next unlock for real-world assets onchain, according to R3 co-founder Todd MacDonald.
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