Share this article
NBA Star Steph Curry Joins Tom Brady as FTX Ambassador
Sam Bankman-Fried’s trading empire adds another professional athlete to its cap table.
By Zack Seward
Updated May 11, 2023, 5:53 p.m. Published Sep 8, 2021, 7:12 p.m.
In the crypto exchange’s continued push to court sports fans everywhere, Golden State Warriors guard Stephen Curry has been signed as an “FTX global ambassador.”
As part of the deal, Curry will receive an equity stake in FTX, the company said Tuesday.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
It’s just the latest sports tie-up for Sam Bankman-Fried’s trading empire. Earlier this year, National Football League great Tom Brady and wife Gisele Bündchen inked a similar deal. FTX logos are emblazoned on the uniforms of Major League Baseball umpires. The crypto exchange’s name is even on the Miami Heat basketball team’s arena in Florida.
Curry made waves last week when he snapped up a few choice non-fungible tokens (NFTs).
In late August, the Warriors point guard purchased a Bored Ape Yacht Club NFT for 55 ETH, and currently uses the image as his Twitter profile picture.
Curry’s Ethereum history shows that he’s also since minted NFTs from the Bossy Bear, Kongs and Pixel collections. His wallet currently holds 4.8 ETH.
The shared FTX ownership may explain this Twitter exchange from Monday night:
Whatever you do…don’t laser eyes! https://t.co/VVqUx6E6Oe
— Tom Brady (@TomBrady) September 7, 2021
FTX is looking to seize the opportunity following recent stumbles by competing exchange Binance and surging interest in crypto trading in the U.S.
And the current push extends beyond splashy marketing partnerships.
The exchange’s FTT token surged to all-time highs last week after the company’s U.S. arm, FTX.US, announced the acquisition of crypto derivatives platform LedgerX.
Read more: FTX’s FTT Token Hits All-Time High Following LedgerX Acquisition
The partnership with Curry extends FTX’s National Basketball Association foray beyond stadium naming rights.
“I’m excited to partner with a company that demystifies the crypto space and eliminates the intimidation factor for first-time users,” Curry said in a press release. “FTX is likeminded when it comes to giving back to the community in meaningful ways and I can’t wait to see what we can achieve together.”
The deal with FTX includes an annual charitable contribution to Stephen and Ayesha Curry’s foundation, Eat.Learn.Play.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Crypto Firm Tether Says It Wants to Take Over Italian Football Club Juventus
The issuer behind the most popular stablecoin said that if the bid succeeds, it prepares to invest $1 billion in the football club.
What to know:
- Tether said it aims to take over popular Italian football club Juventus FC.
- The firm proposed to acquire Exor's 65.4% stake in an all-cash offer, and intends to make a public offer for the rest of the shares.
- Tether reported net profits exceeding $10 billion this year, while its flagship token USDT is the world's dominant stablecoin with a $186 billion market capitalization.
Top Stories
