Share this article
Metaverse Fashion Week: 70 Brands Do Their Best to Showcase Style in Decentraland
Estée Lauder, Dolce & Gabbana, Forever 21 and more are participating in the virtual fashion experience.
By Cam Thompson
Updated May 11, 2023, 6:25 p.m. Published Mar 24, 2022, 9:53 p.m.
Make us preferred on Google
Decentraland kicked off Metaverse Fashion Week: a combination of high-end designers and wearables vendors flaunting non-fungible token (NFT) collections in the blockchain-based virtual world.
Brands such as Estée Lauder, Tommy Hilfiger, Dolce & Gabbana and Forever 21 are all participating in the virtual fashion event. Many spent weeks laying claim to metaverse-ready trademarks in what now appears to have been a preemptive brand protection strategy ahead of their NFT premiere.
STORY CONTINUES BELOW
With the rise of digital goods and metaverse shopping experiences, Decentraland’s Fashion Week seeks to provide a space for people to express themselves and expand the understanding of their own self through wearables on their avatars, said Sam Hamilton, Decentraland’s creative director.
“I see people being much more outrageous in the metaverse”, Hamilton told CoinDesk in a phone interview. “People will see a really great use case for NFTs” as a result of the event.
Fashion shows, galleries and brand-hosted panels will pop up across a newly-developed corner of Decentraland called Fashion District through March 27. Virtual real estate company Metaverse Group purchased the 6,000-square-foot plot last November for a record $2.4 million.
The first meta department store in the history of #web3 and anybody can visit! Interact as a guest or attach your crypto wallet to access all features. You might even recognise a friendly face on the door. @decentraland #MetaverseFashionWeek pic.twitter.com/62IXAYKnv3
— Selfridges (@Selfridges) March 24, 2022
How to strut in Decentraland
By visiting the website and connecting an Ethereum wallet, or simply playing as a guest, anyone can experience Metaverse Fashion Week. The site provides coordinates to the different corners of the neighborhood where users can experience the virtual event. There are galleries and shows, as well as places for purchasing digital wearables.
Read more: Decentraland, Luxury Marketplace UNXD to Host Metaverse Fashion Week
NFT natives are jumping in too, Hamilton said. NFT marketplace Rarible will host a pop-up shop called Rarible Street. Boson Protocol, which purchased a plot of land last June to create a metaverse shopping mall, has built a boulevard of stores for brands to sell their wearables.
According to Hamilton, for some brands it’s an opportunity for research and development; for others, it’s an opportunity to enter the crypto space by selling metaverse apparel. However, not all brands in the space are selling their items as NFTs; some are simply showcasing digital versions of their designs.
Higit pang Para sa Iyo
KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.
Ano ang dapat malaman:
- KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
- This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
- Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
- Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
- Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.
Higit pang Para sa Iyo
Ethereum Foundation makes post quantum security a top priority as new team forms
EF researcher Justin Drake says a new post quantum team will drive wallet safety upgrades, research prizes and test networks as quantum timelines shorten.
Ano ang dapat malaman:
- The Ethereum Foundation has elevated post-quantum security to a top strategic priority, forming a dedicated Post Quantum team led by Thomas Coratger with support from leanVM cryptographer Emile.
- Researcher Justin Drake said Ethereum is shifting from background research to active engineering, including biweekly developer sessions on post-quantum transactions and multi-client post-quantum consensus test networks.
- The foundation is backing new cryptography with funding and outreach, launching two $1 million prizes, planning post-quantum community events and education, and stressing that blockchains must prepare early for quantum threats despite their long-term nature.
Top Stories
