Share this article

Ant Group, Tencent, JD.com Sign NFT ‘Self-Regulation’ Convention

Chinese tech giants are likely working to appease regulators.

Updated May 11, 2023, 4:34 p.m. Published Nov 1, 2021, 7:06 p.m.
Beijing (Zhang Kayiv/Unsplash)
Beijing (Zhang Kayiv/Unsplash)

Major Chinese tech giants Ant Group, Tencent and JD.com signed a “self-regulation” convention on non-fungible tokens (NFTs) with state organizations on Sunday, according to an Ant Group WeChat post and Chinese media.

  • China’s Big Tech appears to be facing increasing pressure over the companies’ involvement with NFTs. The market hype around the unique digital assets appears to have made regulators worried that NFTs are edging too close to crypto trading, which has been practically banished from China in large part for creating too much market speculation.
  • The “Digital Culture and Creative Industries Self-Regulation Convention” is made up of 11 tenets that align with central government aims including “enabling the real economy; promoting national culture; supporting the development of the industry; adhering to the original letter of the law; ensuring value support; protecting consumer rights; working with controllable consortium chains; maintaining cybersecurity; ending virtual currencies; preventing speculation and financial risks; and preventing money laundering.”
  • The National Copyright Trading Center Alliance, the China Academy of Fine Arts, state broadcaster CCTV’s Animation Studio and Hunan Museum also signed the convention along with Tencent’s cloud division and JD.com’s technology subsidiary.
  • Ant Group and Tencent recently changed references on their websites and platforms from NFTs to “digital collectibles,” likely to put more distance between their products and crypto markets.
  • Red Date CEO Yifan He confirmed during a Friday conference the companies were trying to distance their “digital collectibles” from crypto. Red Date is building the Blockchain Services Network, a government-backed internet of blockchains. The Beijing company launched its own NFT infrastructure at the conference.
  • In its statement on the name change, AntChain, Ant Group’s blockchain arm, all but said that it wanted to appease regulators who think the name “NFTs” causes too much speculation. The company conducts its digital collectibles business in compliance with regulations and opposes market speculation, AntChain said.
  • NFTs have, up to this point, mostly been exempted from China’s crackdown on crypto.
jwp-player-placeholder
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the State of Crypto Newsletter today. See all newsletters

Read more:BSN Architect Red Date to Launch NFT Infrastructure in China

More For You

KuCoin Hits Record Market Share as 2025 Volumes Outpace Crypto Market

16:9 Image

KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.

What to know:

  • KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
  • This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
  • Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
  • Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
  • Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.

Mehr für Sie

Japan ETFs said likely to trade by 2028 as SBI, Nomura ready products

Japan Stock Exchange (Photo: Exectuor-Wikimedia Commns/Modified by CoinDesk)

The Financial Services Agency is moving to classify crypto as an eligible asset for exchange-traded funds, with potential inflows reaching $6.4 billion, according to Nikkei.

Was Sie wissen sollten:

  • Japan’s Financial Services Agency plans to allow cryptocurrency exchange-traded funds, and products could list in 2028, Nikkei reported.
  • FSA approval could potentially give retail investors access to bitcoin and other digital assets under the Investment Trust Act.
  • SBI Holdings and Nomura Holdings have expressed interest in offers ETFs, and any products would also need a go-ahead from the Tokyo Stock Exchange.