Share this article
Square CFO Says There's 'Absolutely a Case' for All Balance Sheets to Have Bitcoin
Ahuja said her company sees bitcoin and cryptocurrency as "expanding access to financial services" particularly on a global scale.
Updated Sep 14, 2021, 12:32 p.m. Published Mar 29, 2021, 9:17 a.m.
The chief financial officer (CFO) of payments giant Square, Amrita Ahuja, believes more companies need to get on board with cryptocurrency.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
In an interview with Fortune Magazine's new CFO newsletter on Sunday, Ahuja said her company sees bitcoin and cryptocurrency in general as "expanding access to financial services" particularly on a global scale.
"There's absolutely a case for every balance sheet to have bitcoin on it," said Ahuja in relation to user adoption and an emerging trend by large firms to pick up the nascent asset class.
Square is the company behind the peer-to-peer payments platform Cash App, which allows users to purchase cryptocurrency and store them in a digital wallet. The company has made multiple bitcoin purchases over the last six months - a move that has continued to pay off, according to earnings estimates.
See also: Bank Analysts Clash on Square Price Targets After Q4 Results
“The investment that we made on our balance sheet for bitcoin represents about 5% of our cash," said Ahuja. "We intend to hold for the long term here." The CFO also said Square would assess its strategy on an ongoing basis based on how "the bitcoin ecosystem evolves," according to the report.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
DOT Sinks 2% After Breaking Key Support
The Polkadot token erased earlier gains amid elevated volume, falling from a high of $2.09 to $1.97.
What to know:
- DOT collapsed through ascending trendline support around the $2.05 level on a massive 284% volume surge.
- The token broke decisively below the support level to trade 2% lower over the last 24 hours.
Top Stories
