Share this article
Former Coinbase COO Joins Blockchain-Based Lending Firm Figure
Asiff Hirji, Coinbase's former president and COO, will take on a new role as president of blockchain-based lending startup Figure Technologies.
By Nikhilesh De
Updated Sep 13, 2021, 12:13 p.m. Published Jan 29, 2020, 4:49 p.m.
Asiff Hirji, the former president and chief operating officer of Coinbase, is the new president of Figure Technologies, the blockchain-based lending firm backed by Morgan Creek Digital.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Figure announced Hirji's addition Wednesday, saying the longtime financial executive will oversee the company's growth. Figure CEO Mike Cagney said in a statement the company would be creating a merchant bank with Hirji's help.
Cagney is perhaps best known for being the co-founder and former CEO of SoFi, the digital consumer finance company.
“Asiff has already been a critical adviser to me on how we manage the growth of Figure in order to drive the transformation of financial services across categories and around the world,” he said.
Figure raised $103 million last month, and has a valuation of more than $1.2 billion. The company has secured backing from MUFG, the Japanese bank's VC arm, Digital Currency Group, Libra Association member Ribbit Capital, DCM, HCM Capital, RPM Ventures and The Partners at DST Global.
Prior to Coinbase, Hirji served as president and COO at TD Ameritrade and operating partner at Andreesssen Horowitz. He said in a statement that he believes blockchain will reduce the costs of financial services.
"The opportunity now is to scale to more financial products and open this capability to all financial institutions. I feel fortunate to be able to help make the promise of blockchain a reality," he said.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
These Three Metrics Show Bitcoin Found Strong Support Near $80,000
Onchain data shows multiple cost basis metrics confirm heavy demand and investor conviction around the $80,000 price level.
What to know:
- Bitcoin rebounded from the $80,000 region after a sharp correction from its October all time high, with price holding above the average entry levels of key metrics.
- The convergence of the True Market Mean, U.S. ETF cost basis, and the 2024 yearly cost basis around the low $80,000 range highlights this zone as a major area of structural support.
Top Stories
