Share this article

Coinbase Acquires AI Customer Support Startup Agara

Under the deal, Agara’s mostly India-based staff will join Coinbase’s operations.

Updated May 11, 2023, 4:00 p.m. Published Nov 2, 2021, 6:29 a.m.
Coinbase CEO Brian Armstrong (CoinDesk archives)
Coinbase CEO Brian Armstrong (CoinDesk archives)

Coinbase has acquired customer service startup Agara, according to a blog post on Tuesday.

  • The deal is worth somewhere between $40 million and $50 million, TechCrunch reported, citing two people familiar with the matter. The deal is expected to close later this year, Coinbase said in its post.
  • Agara’s main product is an artificial intelligence-powered voicebot used in customer support.
  • Coinbase said it will leverage Agara’s tech to “automate and enhance” its customer experience tools. The deal also adds deep learning and AI expertise to Coinbase’s existing tech capacity, and furthers its buildout of a tech hub in India, according to the post.
  • Agara’s team, which is mainly based in India, will join Coinbase, the startup’s co-founder and CEO Abhimanyu told TechCrunch.
  • In July, Coinbase said that it wants to build a tech hub in India.

Read more: Coinbase to Woo India Recruits With $1,000 in Crypto

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters

More For You

Pudgy Penguins: A New Blueprint for Tokenized Culture

Pudgy Title Image

Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.

What to know:

Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.

The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.

More For You

Ethereum OGs revive the DAO with $220 million security fund, Unchained reports

Ethereum Logo

According to the report, $13.5 million will be allocated to security grants distributed through DAO-style mechanisms

What to know:

  • Some key Ethereum members, including Ethereum co-founder Vitalik Buterin, are reviving one of the network’s oldest and most symbolic chapters: The DAO.
  • According to the announcement, $13.5 million will be allocated to security grants distributed through DAO-style mechanisms.