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BNB falls below $885 as broader market pulls back and treasury tensions emerge
The token's performance is likely impacted by a civil war within a major BNB treasury firm, where a shareholder is challenging the company's leadership.
Updated Jan 8, 2026, 12:47 p.m. Published Jan 8, 2026, 12:46 p.m.
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What to know:
- BNB fell 2.6% to $883 amid a broader crypto market downturn, struggling to hold the $900 level.
- The token's performance is likely impacted by a civil war within CEA Industries, a major BNB treasury firm, where a shareholder is challenging the company's leadership.
- Despite a recent network upgrade, BNB is moving in line with broader market sentiment, with low trading volume and firm resistance suggesting continued caution.
BNB fell 2.6% to $883 over the last 24-hour period, giving up early-session gains after failing to hold the $900 level earlier in the week.
The move follows a broader downturn in crypto markets, driven by risk aversion ahead of Friday’s U.S. jobs report and a pending Supreme Court decision that could impact global trade sentiment.
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The token was above the $900 resistance level but lost ground through the week, hitting a low of $877 before it started to recover, according to CoinDesk Research's technical analysis data model.
Despite a recent upgrade that halved block times on its layer 2 opBNB network, BNB saw little sustained buying interest.
Trading volume remains 25.85% below its 7-day average, according to CoinDesk Research's technical analysis data model, in a sign that the technical improvement hasn’t yet translated into price momentum.
BNB’s behavior reflects a wider pattern across the market. Bitcoin fell below $90,000, extending losses from last week’s failed breakout, while memecoins and decentralized finance tokens led the decline.
The CoinDesk Memecoin Index dropped more than 6%, and net outflows from U.S.-listed spot bitcoin ETFs totaled $729 million, reversing more than half of the inflows seen earlier in the week. The broader market, as measured via the CoinDesk 20 (CD20) index, is down around 4%.
BNB’s performance is also probably being affected by what’s essentially a civil war inside of the largest publicly traded BNB treasury firm, CEA Industires (BNC). Its largest shareholder, YZi Labs, has challenged the company’s leadership over a perceived reversal of its strategy to build out a BNB treasury, accusing it of mismanagement.
With BNB Chain continuing to lead in user activity, some traders may be waiting for next week’s Fermi hard fork, which aims to improve performance on BNB Smart Chain.
BNB is moving in line with broader market sentiment for now, with low volume and firm resistance suggesting continued caution.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk's full AI Policy.
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