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Digital Asset Treasury Firms Plunge as Bitcoin Tumbles Below $117K, ETH Slides to $4.4K

The crypto rally continues to quickly reverse course just two days after bitcoin surged to a new record and ether soared to a five-year high.

Aug 15, 2025, 3:54 p.m.
Coins falling from a jar. (Josh Appel/Unsplash)
(Josh Appel/Unsplash)

What to know:

  • Digital asset treasury firms experienced significant sell-offs as the crypto rally lost momentum.
  • Strategy (MSTR) fell 3%, down 33% from its November 2024 high. Ether-focused BMNR, SBET posted bigger losses.
  • The move coincided with bitcoin and ether sharply reversing from big moves higher less than two days ago.

Digital asset treasury (DAT) firms, seen as high-beta plays on crypto prices, sold off sharply on Friday as the August crypto rally showed signs of exhaustion.

Strategy (MSTR) fell another 3% on Friday, extending its decline to 20% since July’s high and 33% from the November 2024 all-time high. The MSTR/IBIT ratio dropped to 5.43, its lowest since March, signaling continued underperformance against BlackRock’s iShares Bitcoin Trust (IBIT) and a return to levels last seen at the start of the year.

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Other bitcoin treasury stocks also declined, with Metaplanet (3350) down 9% and Nakamoto (NAKA) off 12% following the completion of its merger with KindlyMD to form a new bitcoin treasury entity.

MSTR/IBIT (TradingView)
MSTR/IBIT (TradingView)

Breaking from the trend, KULR Technology (KULR) gained over 5% after reporting second quarter revenue growth of 63% year-over-year, the highest in its history, driven by its bitcoin-first balance sheet strategy.

Firms with ETH-heavy portfolios suffered steeper losses.

Bitmine Immersion Technologies and SharpLink Gaming, the two most prominent Ethereum strategy firms, declined 7% and 14%, respectively, in the early hours of the session.

Solana-focused companies weren't spared either. Upexi (UPXI) plunged over 9%, while DeFi Development (DFDV) was 5% lower.

BTC, ETH, SOL rally cools

The move coincided with bitcoin sliding below $117,000, extending its reversal from Thursday's short-lived spike to $124,000, a new all-time high. Ether tumbled back after challenging its record high above $4,800, now barely holding the $4,400 level.

DATs pursue a strategy to raise funds by selling equity and debt to accumulate cryptocurrencies, a playbook pioneered by Michael Saylor's Strategy. They are seen as a high-beta play on crypto prices, rising more when the underlying asset rallies, but suffering bigger drawdowns when the market cools.

Most crypto-related stocks also traded lower during the session. Bitcoin miner Riot Platform and digital asset conglomerate Galaxy (GLXY) were lower by roughly 8%. Coinbase (COIN) was modestly down 1.6%, while Circle (CRCL) gained 3.5% following the successful completion of a secondary share offering.

Read more: Bitcoin Rally Stalls on U.S. Inflation, Policy Whiplash: Crypto Daybook Americas

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