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K33 Executes First Bitcoin Purchase Under New Treasury Strategy

The initial 10 BTC acquisition signals long-term commitment to bitcoin integration, said the Sweden-based digital asset brokerage and research firm.

By James Van Straten, AI Boost|Edited by Stephen Alpher
Jun 3, 2025, 1:11 p.m. 1 min read
K33 Purchases 10 BTC (Pixabay)
K33 Purchases 10 BTC (Pixabay)

What to know:

  • K33 invested approximately SEK 10 million to acquire 10 BTC as the first step in a larger SEK 60 million Bitcoin Treasury Strategy.
  • CEO Torbjørn Bull Jenssen aims to scale holdings to at least 1,000 BTC, citing bitcoin’s long-term performance potential and strategic value.

K33, a Sweden-based digital asset brokerage and research firm, announced its first transaction under a newly launched bitcoin treasury strategy with the acquisition of 10 BTC for approximately SEK 10 million ($1 million). This marks the initial step following K33’s commitment of SEK 60 million ($6 million) toward bitcoin investments.

CEO Torbjørn Bull Jenssen commented on the move, stating, “We expect Bitcoin to be the best-performing asset in the coming years and will build our balance sheet in Bitcoin moving forward. This will give K33 direct exposure to the Bitcoin price and help unlock powerful synergies with our brokerage operation. Our ambition is to build a balance of at least 1000 BTC over time and then scale from there.”

Bitcoin NewsK33
AI Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk's full AI Policy.

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