Share this article
A Small Food Firm Buys 21 bitcoin, Jumping on BTC Treasury Trend, Shares Fall Anyways
The firm, despite its ambitious plans to accumulate BTC, saw its shares plunge more than 12% in Friday's trading session.
Updated May 24, 2025, 7:16 p.m. Published May 24, 2025, 7:16 p.m.
What to know:
- DDC Enterprise has acquired 21 BTC as part of a plan to incorporate the cryptocurrency into its corporate treasury.
- The company is looking to accumulate up to 500 BTC within six months and 5,000 BTC in three years.
- Despite the growing trend of companies adopting bitcoin as a treasury asset often seeing price rises, DDC's shares dropped more than 12% on the trading session following the announcement.
DDC Enterprise (DDC), an Asian food company, has announced the acquisition of 21 BTC as part of a long-term plan to incorporate the cryptocurrency into its corporate treasury.
The company, led by founder and CEO Norma Chu, exchanged 254,333 class A ordinary shares for BTC, in a transaction valued at roughly $2.28 million, according to a press release.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
The move positions DDC among a growing cohort of public companies using BTC as a treasury asset. Two more purchases totaling 79 BTC are expected in the coming days, bringing the company's initial holdings to 100 BTC.
In a shareholder letter issued last week, Chu outlined plans to accumulate up to 500 BTC within six months and aim for 5,000 BTC in three years.
While companies adopting bitcoin as a strategic treasury asset often see major price rises, DDC saw the opposite. The company’s shares dropped more than 12% on Friday’s trading session, while the S&P 500 dropped 0.6% and the tech-heavy Nasdaq fell 1%.
DigiAsia (FAAS), for example, saw its share prices surge more than 90% in a single trading session after announcing a $100 million BTC treasury plan earlier this month.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Japan’s Higher Rates Puts Bitcoin in the Crosshairs of a Yen Carry Unwind
A stronger yen typically coincides with de-risking across macro portfolios, and that dynamic could tighten liquidity conditions that recently helped bitcoin rebound from November’s lows.
What to know:
- The Bank of Japan is expected to raise interest rates to 0.75% at its December meeting, the highest since 1995, affecting global markets including cryptocurrencies.
- A stronger yen could lead to de-risking in macro portfolios, impacting liquidity conditions that have supported bitcoin's recent recovery.
- Governor Kazuo Ueda indicated a high probability of a rate hike, with officials prepared for further tightening if their economic outlook supports it.
Top Stories
