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MicroStrategy to Split Stock 10:1 After Share Price Triples in a Year on Bitcoin Rally

The company is the largest corporate bitcoin holder, with more than $13 billion worth of BTC in its treasury.

Updated Jul 11, 2024, 1:25 p.m. Published Jul 11, 2024, 1:23 p.m.
MicroStrategy Executive Chairman Michael Saylor (CoinDesk)
MicroStrategy Executive Chairman Michael Saylor (CoinDesk)

Nasdaq-listed software firm MicroStrategy (MSTR), the largest corporate holder of bitcoin , announced a 10-for-1 stock split on Thursday.

The split will be effected on Aug. 1 and shares will be distributed after the Aug. 7 market close, the company said in a press release. Holders of class A and class B common shares will receive nine additional shares for each share they own.

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The company said that the split will make the company's shares "more accessible to investors and employees."

The announcement comes after MicroStrategy's share price more than tripled over the past year, hitting an all-time record of over $1,900 in March as BTC rallied past $70,000. The shares rose 6.8% to $1,300 today.

MicroStrategy, led by executive chairman and widely followed bitcoin proponent Michael Saylor, is often viewed as a leveraged play on the price of bitcoin. The company regularly issues corporate debt to raise funds to buy more bitcoin for its treasury. After its latest purchase last month, the company held 226,331 BTC worth over $13 billion.

Read more: MicroStrategy Is Pioneering Bitcoin Capital Markets, Bernstein Says

Stock splits are common among public companies whose shares have significantly appreciated. While the split does not change the company's valuation, it could make the stock psychologically more accessible to smaller, retail investors by reducing the share price even at a time when many retail-facing trading platforms offer fractional shares. Most recently, chipmaker juggernaut Nvidia (NVDA) saw a 10:1 stock split last month after reaching a four-digit share price, tripling in a year fueled by the artificial intelligence-driven (AI) equities rally.

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KuCoin Hits Record Market Share as 2025 Volumes Outpace Crypto Market

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KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.

What to know:

  • KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
  • This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
  • Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
  • Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
  • Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.

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Here’s why bitcoin’s is failing its role as a 'safe haven' versus gold

Here’s why bitcoin’s is failing its role as a 'safe haven'

Bitcoin behaves more like an "ATM" during uncertain times, with investors quickly selling it to raise cash.

What to know:

  • During recent geopolitical tensions, Bitcoin lost 6.6% of its value, while gold rose 8.6%, demonstrating bitcoin's vulnerability in times of market stress.
  • Bitcoin behaves more like an "ATM" during uncertain times, with investors quickly selling it to raise cash, contrary to its reputation as a stable digital asset.
  • Gold remains the preferred hedge for short-term risks, while bitcoin is better suited for long-term monetary and geopolitical uncertainties that unfold over years.