Share this article
Email Service MailChimp to Block ICO, Crypto Marketing
Email distribution company MailChimp will bar marketing campaigns for cryptocurrencies and initial coin offerings next month.
By Nikhilesh De
Updated Sep 13, 2021, 7:45 a.m. Published Mar 29, 2018, 7:32 p.m.
Make us preferred on Google
UPDATE (29, March 21:26 UTC): MailChimp said in a tweet that "cryptocurrency-related information isn't necessarily prohibited," provided the sender is not selling, trading, storing or marketing cryptocurrencies.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Email distribution company MailChimp will bar marketing campaigns for cryptocurrencies and initial coin offerings starting next month.
In an email sent to a MailChimp customer and obtained by CoinDesk, the company said that it will no longer allow its service to be used for crypto campaigns because they are "too frequently associated with scams, fraud, phishing, and potentially misleading business practices."
The policy change will take effect on April 30, according to the email.
"We made this decision to update our Acceptable Use Policy in order to protect the millions of businesses that use MailChimp for their marketing," the email added. The company also made a point to note that "we recognize blockchain technology is in its infancy and has tremendous potential."
The prohibition is reflected in the firm's acceptable use policy, which was updated on Thursday and states:
"...we cannot allow businesses involved in any aspect of the sale, transaction, exchange, storage, marketing or production of cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering, to use MailChimp to facilitate or support any of those activities."
The firm – which allows customers to automate email campaigns and is frequently used for marketing purposes – is the latest to put in place a ban on cryptocurrency-related ads. Since January, several high-profile companies have taken similar steps, including Facebook, Twitter and Google. In the case of Google, the policy change won't take effect until June.
Editor's note: This article has been updated with new information.
Post-it notes image via Shutterstock
More For You
KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.
What to know:
- KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
- This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
- Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
- Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
- Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.
More For You
Here’s why bitcoin’s is failing its role as a 'safe haven' versus gold
Bitcoin behaves more like an "ATM" during uncertain times, with investors quickly selling it to raise cash.
What to know:
- During recent geopolitical tensions, Bitcoin lost 6.6% of its value, while gold rose 8.6%, demonstrating bitcoin's vulnerability in times of market stress.
- Bitcoin behaves more like an "ATM" during uncertain times, with investors quickly selling it to raise cash, contrary to its reputation as a stable digital asset.
- Gold remains the preferred hedge for short-term risks, while bitcoin is better suited for long-term monetary and geopolitical uncertainties that unfold over years.
Top Stories
