Share this article
Overstock's Regulated Token Exchange Will Launch with Own ICO
Retail giant Overstock.com is to launch its new regulated token exchange with its own initial coin offering (ICO), according to a news report.
Updated Sep 13, 2021, 7:01 a.m. Published Oct 9, 2017, 3:00 p.m.
Retail giant Overstock.com is to launch its new regulated token exchange with its own initial coin offering (ICO), according to a news report.
The token sale will be the inaugural event for the new exchange, which is set to be the first marketplace specifically for trading tokens classed as securities in the U.S. The service is being launched under the umbrella of Overstock's capital markets arm, tØ.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
The fund-raising effort will see the creation and sale of a tØ-specific token, which users must buy in order to pay for future services.
Overstock CEO Patrick Byrne told International Business Times (IBT) that it will be distinct from other tokens on the exchange, being a so-called utility coin and not a security.
The company expects to raise $200 million to $500 million "easily" via the ICO, Byrne said.
A joint venture with RenGen and Argon Group, the upcoming exchange will be an alternative trading system (ATS) compliant with the U.S. Securities and Exchange Commission (SEC) and Financial Industry Regulatory Authority (FINRA) regulations.
Originally launched for the trading of blockchain-based stocks, tØ moved to create the regulated token exchange in response to the recent growth of the ICO use case.
As tØ is already SEC regulated, Byrne told IBT that building the new service was a natural process, stating: "We took something that was already legit and legal, and we just adapted it so it could handle blockchain."
He added:
"If there's one company that could legitimately issue a token it should be us."
The platform is expected to launch along with the new token "before Thanksgiving," IBT reports.
Confetti image via Shutterstock
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Ether Digital Asset Treasury Companies Outpace Peers as Crypto Tailwinds Build: B. Riley
The bank said ETH-focused DATCOs have outperformed since Nov. 20 as risk appetite improved, mNAVs ticked up and staking-led strategies gained traction.
What to know:
- Crypto markets are up ~10% since Nov. 20, with B. Riley citing ECB-driven dollar-diversification talk and expected rate cuts as boosts to risk sentiment.
- ETH treasury companies led DATCOs, rising ~28% on average versus ~20% for BTC treasuries and ~12% for SOL treasuries.
- B. Riley said BitMine and SharpLink offer the clearest staking/restaking exposure among its coverage, and pointed to FG Nexus, Sequans and Kindly MD as discounted value plays relative to mNAV.
Top Stories
