Bitcoin's Rising Popularity With Investors Means Gold Will 'Suffer': JPMorgan
"The adoption of bitcoin by institutional investors has only begun, while for gold its adoption by institutional investors is very advanced," a JPMorgan managing director wrote in the report.

Gold could lose its shine in the long run due to institutional investors' increased preference for bitcoin, according to the investment banking giant JPMorgan.
"The adoption of bitcoin by institutional investors has only begun, while for gold its adoption by institutional investors is very advanced," JPMorgan bank's quantitative strategists and managing director, Nikolaos Panigirtzoglou, recently noted, according to Bloomberg.
The investment bank's research has found that $7 billion has flowed out of gold's exchange-traded funds (ETFs) since October, while the Grayscale Bitcoin Trust has seen inflows of $2 billion during the same period. Grayscale's asset under management recently rose above $10 billion for the first time on record. Grayscale is owned by Digital Currency Group, the parent company of CoinDesk.
JPMorgan said it expects that trend to continue and have a bearing on the yellow metal's price. While gold accounts for 3.3% of family office assets, bitcoin accounts for just 0.18%, according to JPMorgan's calculations. And while bitcoin is the biggest cryptocurrency by market value, its current capitalization of $343 billion is quite small compared with gold's market capitalization of over $10 trillion. As such, the transfer of cash from gold to bitcoin could bring in big losses for gold and gains for the cryptocurrency.
"If this medium- to longer-term thesis proves right, the price of gold would suffer from a structural flow headwind over the coming years," wrote JPMorgan's strategists. The bank recommends buying one unit of Grayscale and selling three units of the SPDR Gold Trust.
Also read: Deutsche Bank Says Investors Increasingly Prefer Bitcoin Over Gold as Inflation Hedge
The metal is already feeling the negative impact of the change in fund allocation by institutional investors. At the current price of $1,856 per ounce, gold is down 1.5% on a quarter-to-date basis. Meanwhile, bitcoin has gained 71% in this quarter. The top cryptocurrency is currently trading at $18,500, having reached a record high of $19,920 on Dec. 1.
Several public-listed companies have poured money into bitcoin over the past few months, strengthening bitcoin's appeal as a reserve asset and an inflation hedge.
More For You
KuCoin Hits Record Market Share as 2025 Volumes Outpace Crypto Market

KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.
What to know:
- KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
- This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
- Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
- Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
- Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.
More For You
Bitcoin dips, but quickly recovers as U.S. captures Venezuela's Maduro

The U.S. overnight launched a military strike against Venezuela, capturing President Nicolas Maduro and his wife and extracting them from the country.
What to know:
- The U.S. captured Venezuelan President Nicolas Maduro and his wife after a brief military operation Saturday morning, according to President Trump.
- Crypto prices suffered a brief, modest drop on the first reports of the military action, but have since recovered.










