Share this article
Santander Names Blythe Masters Senior Blockchain Advisor
Banco Santander has named Digital Asset Holdings (DAH) CEO Blythe Masters to a new role as senior blockchain advisor.
By Pete Rizzo
Updated Sep 11, 2021, 12:22 p.m. Published Jul 12, 2016, 3:21 p.m.
Banco Santander has named Digital Asset Holdings (DAH) CEO Blythe Masters to a new role as senior blockchain advisor.
Masters previously held a non-executive position as chair of the board of Santander Consumer USA, a division of the company that specializes in auto lending, a seat she resigned from in conjunction with the news.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
According to a press release from Santander, Masters is taking on a newly created role, while also joining Banco Santander's International Advisory Board and the board of its online bank, Openbank.
In statements, Banco Santander Executive Chairman Ana Botín said:
"Blythe will bring her expertise in banking, business and blockchain where it will have significant impact to our digital bank, International Advisory Board and strategy team. She has done an outstanding job for SC, and I'm looking forward to her focusing on our global efforts in digital banking."
No details about how the move would affect DAH's strategy, if at all, were immediately available. The startup received upwards of $60m in early 2016 to provide distributed ledger infrastructure for asset settlement, and has since signed deals with the DTCC and the Australian Securities Exchange.
Santander InnoVentures, the company’s venture capital arm, participated in the funding round.
As noted by The Wall Street Journal, the resignation follows action taken by the US Federal Reserve against Santander Consumer USA last week for failure to meet regulatory standards on business operations.
With the news, board member William Rainer will now serve as chair of the board.
Digital Asset Holdings did not immediately respond to requests for comment.
Santander image via Shutterstock
More For You
L1 tokens broadly underperformed in 2025 despite a backdrop of regulatory and institutional wins. Explore the key trends defining ten major blockchains below.
What to know:
2025 was defined by a stark divergence: structural progress collided with stagnant price action. Institutional milestones were reached and TVL increased across most major ecosystems, yet the majority of large-cap Layer-1 tokens finished the year with negative or flat returns.
This report analyzes the structural decoupling between network usage and token performance. We examine 10 major blockchain ecosystems, exploring protocol versus application revenues, key ecosystem narratives, mechanics driving institutional adoption, and the trends to watch as we head into 2026.
More For You
Digital yuan holdings to earn interest under China's new framework
The new framework due Jan. 1 will let banks pay interest on clients' e-CNY holdings.
What to know:
- The People's Bank of China will implement a new digital yuan framework on Jan. 1, allowing commercial banks to pay interest on digital currency holdings.
- The digital yuan will transition from digital cash to digital deposit money.
- An international digital yuan operations center is proposed for Shanghai, aiming to enhance the currency's global reach.
Top Stories
