Share this article
Avatar Social Platform IMVU Launches Ethereum Token to Power Its Virtual Economy
The VCOIN token launch got the green light from the U.S. Securities and Exchange Commission late last year.
Updated May 9, 2023, 3:14 a.m. Published Jan 12, 2021, 10:21 a.m.
Digital avatar and social networking platform IMVU announced the launch of its VCOIN digital token Tuesday, after getting the green light from the U.S. Securities and Exchange Commission (SEC) late last year.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
- VCOIN is an Ethereum-based ERC-20 token that can be exchanged both on and off IMVU's platform.
- Users will be able to buy goods and services with the digital tokens on IMVU's platform, while earners will be able to convert tokens into cash if desired.
- “While most virtual platforms allow users to earn in-game credits, those credits cannot be converted into anything that holds value outside of that platform or game,” said John Burris, chief strategy officer.
- The token will be sold initially at a rate of 250 VCOIN for $1, or $0.004 per token.
- On Nov. 17, the SEC published a “no-action letter,” effectively granting IMVU permission to offer VCOIN to users, albeit with strict restrictions on how these tokens may be sold.
Read more: SEC Grants Digital Avatar Firm IMVU Permission to Sell Crypto Tokens
More For You
L1 tokens broadly underperformed in 2025 despite a backdrop of regulatory and institutional wins. Explore the key trends defining ten major blockchains below.
What to know:
2025 was defined by a stark divergence: structural progress collided with stagnant price action. Institutional milestones were reached and TVL increased across most major ecosystems, yet the majority of large-cap Layer-1 tokens finished the year with negative or flat returns.
This report analyzes the structural decoupling between network usage and token performance. We examine 10 major blockchain ecosystems, exploring protocol versus application revenues, key ecosystem narratives, mechanics driving institutional adoption, and the trends to watch as we head into 2026.
More For You
Coinbase agrees to buy The Clearing Company to deepen prediction markets push
The deal brings a team with specialized experience building event-based trading systems, including veterans from Polymarket and Kalshi.
What to know:
- Coinbase is acquiring The Clearing Company, a startup with experience in prediction markets, to help grow its newly introduced platform.
- The deal brings in a team with specialized experience building event-based trading systems, including veterans from Polymarket and Kalshi.
- The acquisition is part of Coinbase's plan to become an "Everything Exchange", offering a wide range of trading options, including novel cryptocurrencies, perpetual futures contracts, stocks, and prediction markets.
Top Stories
